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Years
Understanding why people really quit
Lately, I’ve been teaching people data storytelling. One of the common issues people want to tackle with data stories is the rise in resignations. Interestingly, …
Read MoreBuilding Belief in your Strategy
A strategy your people can’t believe will fail. So how does one craft and share a believable strategy? First, people want to know the company’s …
Read MoreLearning by Immersion: Lessons from Paul McCartney
Filed in Business storytelling, Communication, Corporate Storytelling, Insight
Paul McCartney is famous for not being able to read or write music. So what can we learn about mastering storytelling from how he acquired his musical prowess?
Read MoreA company story is more than a single story
Filed in Business storytelling, Corporate Storytelling, Strategy
A company is defined by its stories. Shawn explains what every business needs to consider when crafting a company story.
Read MoreWhy do we say too much? Advice for the data analyst
Filed in Business storytelling, Corporate Storytelling, Insight
The deep knowledge of data analysts often works against them. They either tell the audience too much or assume the audience knows what they know.
Read MoreData storytelling: Using number translations to give data meaning
Filed in Business storytelling, Communication, Corporate Storytelling
The objective of a number translation is to reframe a number into something decision-makers have personally experienced, something they can feel. In this blog post, Shawn Callahan shares his technique.
Read MoreCommon misunderstanding in business storytelling
Filed in Anecdotes, Business storytelling, Communication, Corporate Storytelling
When someone mentions the word story, they think of crafted, fictional stories like those on Netflix. And this is where a common misconception occurs.
Read MoreFind small stories and connect them to a business point
Business storytelling doesn’t require beautifully crafted tales. To get started, it’s better to focus on sharing examples and small stories.
Read MoreWhy would you share your point BEFORE telling your story?
Filed in Anecdotes, Business storytelling, Corporate Storytelling
Business storytelling is the mindful use of storytelling to make a business point. When you share your point before your story, you tell your audience why they should listen to you.
Read MoreHow to encourage your people to get vaccinated
Filed in Business storytelling, Communication, Corporate Storytelling
Shawn Callahan lays out a story-powered approach to encouraging people to get vaccinated. This blog post is the first of a series and focuses on correcting misinformation.
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