Author Archive

United Breaks Guitars and Business Storytelling

Posted by  Shawn Callahan —April 29, 2019
Filed in Business storytelling, Fun

Do you remember Dave Carroll’s 2009 YouTube sensation, United Breaks Guitars? Well, Dave got in touch with us about business storytelling, details here.

Read More

The best sellers use story-triggering

Posted by  Shawn Callahan —April 4, 2019
Filed in Business storytelling, Selling

When selling, think about the stories you are triggering for your prospects. Create situations that are remarkable, just like this car salesperson did.

Read More

Why you should avoid having text on your slides when you are talking

Posted by  Shawn Callahan —March 29, 2019
Filed in Business storytelling, Communication

Find out the biggest mistake presenters make when using PowerPoint slides. You might be putting your efforts into the wrong thing.

Read More

Never let a good story get in the way of the truth

Posted by  Shawn Callahan —March 4, 2019
Filed in Business storytelling

Sometimes, an completely incorrect story can become universally believed. This post looks at a surprising case and offers a solution.

Read More

How to use storytelling for deeply analytic and scientific communities

Posted by  Shawn Callahan —January 23, 2019
Filed in Business storytelling, Communication

Read a step by step process for mastering the art of effective business storytelling for technical, analytic and scientific communities here.

Read More

Learn how to use storytelling to change company culture

Posted by  Shawn Callahan —October 30, 2018
Filed in Business storytelling, Culture

As you may already know, I’ll be in Silicon Valley this December to deliver two of our storytelling programs, Storytelling for Sales and Story-powered Culture …

Read More

Story-powered Retail Conversations for Luxury Brands

Posted by  Shawn Callahan —October 26, 2018
Filed in Business storytelling, Selling

Over the last six months, we’ve been approached by a number of luxury brands to help them with their in-store sales skills. Companies like Burberry, …

Read More

How to build fast rapport with a connection story

Posted by  Shawn Callahan —October 15, 2018
Filed in Business storytelling, Communication

As a leader, you often need to establish a rapport with others, to connect with them. It might be when you meet new people in …

Read More

What Makes a Compelling Story? Here are 6 Key Elements

Posted by  Shawn Callahan —September 19, 2018
Filed in Business storytelling

I’ve been thinking a lot lately about what makes a compelling story and I’ve come up with a shortlist. Safe to say, if you’ve found …

Read More

Knowing everyone is on the same page

Posted by  Shawn Callahan —July 17, 2018
Filed in Communication, Strategy

Warning: This article contains explicit language. Do not read if you might be offended. Have you ever had the feeling that you and your colleagues …

Read More