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Shawn Callahan shares how Brené Brown and Kevin Hart use vulnerability and humour in communicating their messages in multiple stories.

We are looking for more European partners to sell and deliver our business storytelling training programs. Could you be one of our new partners?

Why has the Star Wars character, Baby Yoda, become such a phenomenon? Learn how understanding why this has happened can help your business storytelling.

Reading Atomic Habits inspired Shawn Callahan to apply the ideas to develop the habit of business storytelling. Here’s what he came up with.

At this time of devastation, it’s hard to think about how we will recover and reconstruct our communities. Here is one thing that helped with this in 2009.

The most successful podcasts feature stories, but podcast stories often contain more details and are longer than what you would tell orally at work to …

Narrative threads are a great way to explain why your company made its strategic choices, creating conversational stories that everyone can appreciate.

Sometimes the best way to get everyone on the same page is with a good story. Join Shawn as he explores why a good strategy story is essential for business.

Do you remember Dave Carroll’s 2009 YouTube sensation, United Breaks Guitars? Well, Dave got in touch with us about business storytelling, details here.

When selling, think about the stories you are triggering for your prospects. Create situations that are remarkable, just like this car salesperson did.