Author Archive

Narrative Threads – How to craft and tell strategy stories

Posted by  Shawn Callahan —September 20, 2019
Filed in Business storytelling, Strategy

Narrative threads are a great way to explain why your company made its strategic choices, creating conversational stories that everyone can appreciate.

Read More

A strategy story does more than communicate your strategy

Posted by  Shawn Callahan —June 28, 2019
Filed in Business storytelling, Insight, Strategy

Sometimes the best way to get everyone on the same page is with a good story. Join Shawn as he explores why a good strategy story is essential for business.

Read More

United Breaks Guitars and Business Storytelling

Posted by  Shawn Callahan —April 29, 2019
Filed in Business storytelling, Fun

Do you remember Dave Carroll’s 2009 YouTube sensation, United Breaks Guitars? Well, Dave got in touch with us about business storytelling, details here.

Read More

The best sellers use story-triggering

Posted by  Shawn Callahan —April 4, 2019
Filed in Business storytelling, Selling

When selling, think about the stories you are triggering for your prospects. Create situations that are remarkable, just like this car salesperson did.

Read More

Why you should avoid having text on your slides when you are talking

Posted by  Shawn Callahan —March 29, 2019
Filed in Business storytelling, Communication

Find out the biggest mistake presenters make when using PowerPoint slides. You might be putting your efforts into the wrong thing.

Read More

Never let a good story get in the way of the truth

Posted by  Shawn Callahan —March 4, 2019
Filed in Business storytelling

Sometimes, an completely incorrect story can become universally believed. This post looks at a surprising case and offers a solution.

Read More

How to use storytelling for deeply analytic and scientific communities

Posted by  Shawn Callahan —January 23, 2019
Filed in Business storytelling, Communication

Read a step by step process for mastering the art of effective business storytelling for technical, analytic and scientific communities here.

Read More

Learn how to use storytelling to change company culture

Posted by  Shawn Callahan —October 30, 2018
Filed in Business storytelling, Culture

Anecdote will be in Silicon Valley this December to deliver two storytelling programs, Storytelling for Sales and Story-powered Culture Change. Learn more.

Read More

Story-powered Retail Conversations for Luxury Brands

Posted by  Shawn Callahan —October 26, 2018
Filed in Business storytelling, Selling

For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.

Read More

How to build fast rapport with a connection story

Posted by  Shawn Callahan —October 15, 2018
Filed in Business storytelling, Communication

As a leader, people want to know what you stand for, but how do you get that across quickly? Simple: share a story that illustrates your character.

Read More