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I can think of nothing that an audience won’t understand. The only problem is to interest them; once they are interested they understand anything in …

Stories help people change their minds because it is a pull rather than a push strategy in communication. When you share your opinion, you are …

Stories elevate business presentations, making them memorable and impactful. Drawing from Kahneman’s insights, stories influence decision-making by engaging our “remembering self.” Whether structuring a presentation entirely as a narrative or sprinkling stories throughout, storytelling enhances understandability, emotion, and memorability. As businesses present data, products, or proposals, the power of stories remains undeniable. Harness it wisely.

I walk with Darren on Sunday mornings. He’s in Sydney, and I’m in Melbourne. We pop in our headphones and have a 90-minute walk and …

Lately, I’ve been teaching people data storytelling. One of the common issues people want to tackle with data stories is the rise in resignations. Interestingly, …

A strategy your people can’t believe will fail. So how does one craft and share a believable strategy? First, people want to know the company’s …

Paul McCartney is famous for not being able to read or write music. So what can we learn about mastering storytelling from how he acquired his musical prowess?

A company is defined by its stories. Shawn explains what every business needs to consider when crafting a company story.

The deep knowledge of data analysts often works against them. They either tell the audience too much or assume the audience knows what they know.

The objective of a number translation is to reframe a number into something decision-makers have personally experienced, something they can feel. In this blog post, Shawn Callahan shares his technique.