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Years
Niche groups love niche stories
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that …
Read MoreCountering disinformation
During The Voice referendum campaign, we sadly witnessed the power of disinformation. And in most cases, the YES response was to argue or disagree with …
Read MoreA good story surprises us
I can think of nothing that an audience won’t understand. The only problem is to interest them; once they are interested they understand anything in …
Read MoreStories to tell to support the ‘Yes’ vote
Stories help people change their minds because it is a pull rather than a push strategy in communication. When you share your opinion, you are …
Read MoreWhen to use a story to structure an entire presentation
Filed in Business storytelling, Communication, Corporate Storytelling
Stories elevate business presentations, making them memorable and impactful. Drawing from Kahneman’s insights, stories influence decision-making by engaging our “remembering self.” Whether structuring a presentation entirely as a narrative or sprinkling stories throughout, storytelling enhances understandability, emotion, and memorability. As businesses present data, products, or proposals, the power of stories remains undeniable. Harness it wisely.
Read MoreStories beget stories
I walk with Darren on Sunday mornings. He’s in Sydney, and I’m in Melbourne. We pop in our headphones and have a 90-minute walk and …
Read MoreUnderstanding why people really quit
Lately, I’ve been teaching people data storytelling. One of the common issues people want to tackle with data stories is the rise in resignations. Interestingly, …
Read MoreBuilding Belief in your Strategy
A strategy your people can’t believe will fail. So how does one craft and share a believable strategy? First, people want to know the company’s …
Read MoreLearning by Immersion: Lessons from Paul McCartney
Filed in Business storytelling, Communication, Corporate Storytelling, Insight
Paul McCartney is famous for not being able to read or write music. So what can we learn about mastering storytelling from how he acquired his musical prowess?
Read MoreA company story is more than a single story
Filed in Business storytelling, Corporate Storytelling, Strategy
A company is defined by its stories. Shawn explains what every business needs to consider when crafting a company story.
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