Author Archive

Understanding why people really quit

Posted by  Shawn Callahan —July 20, 2023
Filed in Communication, Employee Engagement, Strategy

Lately, I’ve been teaching people data storytelling. One of the common issues people want to tackle with data stories is the rise in resignations. Interestingly, …

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Building Belief in your Strategy

Posted by  Shawn Callahan —July 13, 2023
Filed in Business storytelling, Communication, Strategy

A strategy your people can’t believe will fail. So how does one craft and share a believable strategy? First, people want to know the company’s …

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Learning by Immersion: Lessons from Paul McCartney

Paul McCartney is famous for not being able to read or write music. So what can we learn about mastering storytelling from how he acquired his musical prowess?

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A company story is more than a single story

Posted by  Shawn Callahan —September 12, 2022
Filed in Business storytelling, Corporate Storytelling, Strategy

A company is defined by its stories. Shawn explains what every business needs to consider when crafting a company story.

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Why do we say too much? Advice for the data analyst

Posted by  Shawn Callahan —June 21, 2022
Filed in Business storytelling, Corporate Storytelling, Insight

The deep knowledge of data analysts often works against them. They either tell the audience too much or assume the audience knows what they know.

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Data storytelling: Using number translations to give data meaning

The objective of a number translation is to reframe a number into something decision-makers have personally experienced, something they can feel. In this blog post, Shawn Callahan shares his technique.

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Common misunderstanding in business storytelling

When someone mentions the word story, they think of crafted, fictional stories like those on Netflix. And this is where a common misconception occurs.

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Find small stories and connect them to a business point

Posted by  Shawn Callahan —October 14, 2021
Filed in Business storytelling, Corporate Storytelling

Business storytelling doesn’t require beautifully crafted tales. To get started, it’s better to focus on sharing examples and small stories.

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Why would you share your point BEFORE telling your story?

Posted by  Shawn Callahan —July 29, 2021
Filed in Anecdotes, Business storytelling, Corporate Storytelling

Business storytelling is the mindful use of storytelling to make a business point. When you share your point before your story, you tell your audience why they should listen to you.

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How to encourage your people to get vaccinated

Shawn Callahan lays out a story-powered approach to encouraging people to get vaccinated. This blog post is the first of a series and focuses on correcting misinformation.

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