Author Archive

Developing the story habit

Posted by  Shawn Callahan —January 17, 2020
Filed in Business storytelling

Reading Atomic Habits inspired Shawn Callahan to apply the ideas to develop the habit of business storytelling. Here’s what he came up with.

Read More

What happens after the bushfires?

Posted by  Shawn Callahan —January 9, 2020
Filed in Collaboration, Communication

At this time of devastation, it’s hard to think about how we will recover and reconstruct our communities. Here is one thing that helped with this in 2009.

Read More

Adapting a podcast story to use at work

Posted by  Shawn Callahan —December 3, 2019
Filed in Business storytelling

The most successful podcasts feature stories, but podcast stories often contain more details and are longer than what you would tell orally at work to …

Read More

Narrative Threads – How to craft and tell strategy stories

Posted by  Shawn Callahan —September 20, 2019
Filed in Business storytelling, Strategy

Narrative threads are a great way to explain why your company made its strategic choices, creating conversational stories that everyone can appreciate.

Read More

A strategy story does more than communicate your strategy

Posted by  Shawn Callahan —June 28, 2019
Filed in Business storytelling, Insight, Strategy

Sometimes the best way to get everyone on the same page is with a good story. Join Shawn as he explores why a good strategy story is essential for business.

Read More

United Breaks Guitars and Business Storytelling

Posted by  Shawn Callahan —April 29, 2019
Filed in Business storytelling, Fun

Do you remember Dave Carroll’s 2009 YouTube sensation, United Breaks Guitars? Well, Dave got in touch with us about business storytelling, details here.

Read More

The best sellers use story-triggering

Posted by  Shawn Callahan —April 4, 2019
Filed in Business storytelling, Selling

When selling, think about the stories you are triggering for your prospects. Create situations that are remarkable, just like this car salesperson did.

Read More

Why you should avoid having text on your slides when you are talking

Posted by  Shawn Callahan —March 29, 2019
Filed in Business storytelling, Communication

Find out the biggest mistake presenters make when using PowerPoint slides. You might be putting your efforts into the wrong thing.

Read More

Never let a good story get in the way of the truth

Posted by  Shawn Callahan —March 4, 2019
Filed in Business storytelling

Sometimes, an completely incorrect story can become universally believed. This post looks at a surprising case and offers a solution.

Read More

How to use storytelling for deeply analytic and scientific communities

Posted by  Shawn Callahan —January 23, 2019
Filed in Business storytelling, Communication

Read a step by step process for mastering the art of effective business storytelling for technical, analytic and scientific communities here.

Read More