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How to use storytelling for deeply analytic and scientific communities

Posted by  Shawn Callahan —January 23, 2019
Filed in Business storytelling, Communication

Last month I had the opportunity to give a 90-minute talk to 16 Silicon Valley CEOs in San Jose. They all believed in business storytelling and wanted to dig into the practicalities of the skill. One of the questions they had was, ‘How do you do storytelling with deeply analytic and scientific communities, both internally […]

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036 – The way to a rioter’s heart

Posted by  Shawn Callahan —December 5, 2018
Filed in Business storytelling, Podcast

When presented with a problem, its easy to assume big interventions will best prompt change. This week’s story suggests that we should think about the small things we can do, before jumping to bigger interventions that other people can implement.  This week, Shawn shares another story. The story demonstrates how small things can make a […]

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035 – Spotify bugs bite back

Posted by  Shawn Callahan —November 27, 2018
Filed in Business storytelling, Podcast

People tend to be resistant to change. So, what is the best way to keep people interested in a new product? This story suggests finding a balance between new and familiar features is the answer.  It’s now Shawn’s turn to share a story. The story he has chosen suggests the success of new products relies […]

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034 – When baggage really flies

Posted by  Shawn Callahan —November 22, 2018
Filed in Business storytelling, Podcast

The story behind Southwest Airlines’ ‘Bags Fly Free’ campaign demonstrates how having a clear purpose can help an organisation make better, more profitable decisions. Having a clear purpose can help an organisation make better decisions. Southwest Airlines’ purpose to ‘democratise the skies’ helped the airline add over $1 billion to their bottom line, despite a […]

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033 – Nixon on the poverty line

Posted by  Shawn Callahan —November 12, 2018
Filed in Business storytelling, Podcast

Is poverty a lack of character or a lack of cash? This story could change your mind.   This week, it is Mark’s turn to share a story. The story he has chosen is one which demonstrates how stories can change minds and influence people. This story changed his mind. It reminded him to be […]

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Learn how to use storytelling to change company culture

Posted by  Shawn Callahan —October 30, 2018
Filed in Business storytelling, Culture

As you may already know, I’ll be in Silicon Valley this December to deliver two of our storytelling programs, Storytelling for Sales and Story-powered Culture Change. We’ve mentioned the programs on Anecdotally Speaking and on our social media, but I wanted to give you more information about Story-powered Culture Change, as this is the first […]

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032 – Dyson innovation really sucks

Posted by  Shawn Callahan —October 30, 2018
Filed in Business storytelling, Podcast

The story of how James Dyson designed and produced the first bagless vacuum cleaner is one of perseverance and iteration. We know the ending of this story, but the fifteen years which precede it are well worth sharing for the insights they offer into innovation. Most of us know the Dyson brand. Their vacuum cleaners, […]

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Story-powered Retail Conversations for Luxury Brands

Posted by  Shawn Callahan —October 26, 2018
Filed in Business storytelling, Selling

Over the last six months, we’ve been approached by a number of luxury brands to help them with their in-store sales skills. Companies like Burberry, Gucci, Prada, Dior, Louis Vuitton, Christian Louboutin, Fendi, Versace, Hermès, Ralph Lauren, and Tiffany & Co. have all felt their sales soften as the market has readjusted to the growing […]

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031 – Charles Masefield on humility and productivity

Posted by  Shawn Callahan —October 25, 2018
Filed in Business storytelling, Employee Engagement, Podcast

Sir Charles Masefield describes the series of events by which, under his leadership, BAE Systems’ worst performing factory became their best. Continuing to share stories from those we’ve met on our travels, in this episode we’re joined by Sir Charles Masefield. Charles shares a story from very early in his career with BAE Systems. Charles […]

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How to build fast rapport with a connection story

Posted by  Shawn Callahan —October 15, 2018
Filed in Business storytelling, Communication

As a leader, you often need to establish a rapport with others, to connect with them. It might be when you meet new people in an office or when you give a presentation or a talk. In each case, the other people will want to know who you are and what you stand for. They […]

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