Blog

In 2011 we launched TheStoryTest.com to help people develop their ability to spot stories. Now armed with 6 years of data, we present the insights here.

Apply MBWA and just by being out there at the coalface, you’ll help tackle a key source of change resistance – anti stories. Learn how it works here.

Storytelling skills don’t develop by chance – this post will teach you how to spot a story and begin building your story repertoire. Get started now.

Increase the effectiveness of your sales force by developing their storytelling skills. They will become much more influential in changing minds.

To be an impressive presenter you can spend hours crafting slides and get your delivery word-perfect. But, to have impact you must be a great communicator.

The internal communications team is often given the task of communicating strategy throughout an organisation. Find out why leaders should be the channel.

Storytelling has become ubiquitous. But, as this post explains, there are many different takes on it and some have little to do with actual storytelling.

Storytelling is a powerful business tool and it’s available to everyone. All you need is a little knowledge, a few new habits and lots of practice.

When preparing a story or a pitch remember the principle of the shitty first draft. Embrace it as this is the first step to where the real rewards lie.

Find out how telling stories about the hassles you’re dealing with in an organisation is far more effective than simply offering a point of view.