Author Archive

Why telling stories will get your idea across

Posted by  Mark Schenk —April 20, 2016
Filed in Insight

Find out how telling stories about the hassles you’re dealing with in an organisation is far more effective than simply offering a point of view.

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Storytelling for Sales is growing

Posted by  Mark Schenk —April 12, 2016
Filed in News, Selling

Storytelling for Sales is growing with the program being delivered in Australia, the US and now in Thailand. Find out more here:

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Storytelling for Leaders® program in Zurich

Posted by  Mark Schenk —January 8, 2016
Filed in Events

Anecdote is holding a public Storytelling for Leaders® program in Zurich on Friday 12th February 2016. Details and booking information can be found here.

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Merry Christmas from Anecdote

Posted by  Mark Schenk —December 22, 2015
Filed in News

It’s that time of year again. As we slide headlong into the festive season, we’d like to say Merry Christmas to you all from everyone in the Anecdote team.

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Productivity Tips – Avoiding avoidable email mistakes

Posted by  Mark Schenk —November 30, 2015
Filed in Communication

Are you sending non-urgent emails out of hours, forgetting to attach attachments or making other simple email mistakes? Then these plugins are for you.

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Business Storytelling: Natural talent or acquired skill?

Posted by  Mark Schenk —November 11, 2015
Filed in Business storytelling

Is effective business storytelling a natural talent that is only available to the gifted few? Or is it really about a program of deliberate practice?

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Giving strategy a soul with strategic stories

Posted by  Mark Schenk —October 22, 2015
Filed in Communication, Strategy

As many as 80% of companies do not really understand their strategies. Obviously, this is a big problem. How can strategic stories help?

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3 simple ways to improve your sales pitch

Posted by  Mark Schenk —July 20, 2015
Filed in Business storytelling, Selling

How do you apply the power of storytelling to pitching big ideas? Here are three ways to improve your sales pitch that might make all the difference.

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Why don’t people believe you are telling the truth?

Posted by  Mark Schenk —July 14, 2015
Filed in Business storytelling

If you assert something as a fact less than half of the people listening will believe you. How do you make sure people know you are telling the truth?

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Assertions are red, stories are blue

Posted by  Mark Schenk —July 7, 2015
Filed in Business storytelling, Communication

There is a big difference between assertions and stories. Most business talk is full of assertions but they are hard to remember. There is a better way.

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