Author Archive

Giving strategy a soul with strategic stories

Posted by  Mark Schenk —October 22, 2015
Filed in Communication, Strategy

When I did my first degree back in the early 1980s there were some big issues to focus on. One of them was ‘what will …

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3 simple ways to improve your sales pitch

Posted by  Mark Schenk —July 20, 2015
Filed in Business storytelling, Selling

Over the past few months we’ve been helping a global architecture firm put together pitches for several multi-million dollar opportunities. It’s been a great experience, …

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Why don’t people believe you are telling the truth?

Posted by  Mark Schenk —July 14, 2015
Filed in Business storytelling

Michael Leunig is an Australian cartoonist. He is a friendly, approachable and intelligent man well known for his humour and whimsy. He has been publishing …

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Assertions are red, stories are blue

Posted by  Mark Schenk —July 7, 2015
Filed in Business storytelling, Communication

There is a big difference between assertions and stories when it comes to impact, comprehension and memorability. Most business talk is full of assertions and …

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Are you aiming for strategy or strategic clarity?

Posted by  Mark Schenk —May 25, 2015
Filed in Business storytelling

Having a business strategy is important. Ensuring all staff understand the strategy is even more important. And it all starts with the senior leaders having …

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How to detect lies with a storytelling technique

Posted by  Mark Schenk —May 8, 2015
Filed in Communication

The idea that you can tell if someone is lying by analysing certain physical cues has been prominent ever since the 1920s, when the polygraph …

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How to build your decision making skills using storytelling

Posted by  Mark Schenk —May 4, 2015
Filed in Business storytelling

I was recently asked by a law firm to come up with an activity they could conduct during an upcoming staff retreat. They were keen …

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Tap into the power of storytelling while we’re in the US

Posted by  Mark Schenk —April 29, 2015
Filed in Business storytelling, Events

We love spending time in the US, but we only get across once or twice a year. So its vital that we make the most …

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Storytelling techniques that get people’s attention

Posted by  Mark Schenk —April 24, 2015
Filed in Business storytelling

Narrative is the oldest and most compelling method of holding someone’s attention; everybody wants to be told the story. Always look for ways to convey …

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Give your data more power by wrapping facts in a story

Posted by  Mark Schenk —March 20, 2015
Filed in Business storytelling

Stories are powerful – we all know that. So powerful that, sometimes, a single example can overwhelm a wheelbarrow full of facts.   Business storytelling …

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