Archive for the ‘Business storytelling’ Category
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Years
110 – Foreign ideas triggering the cultural immune system
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Having an impact often depends on asking good questions. Listen to hear how the global phenomenon that is Earth Hour was born out of a question.
Read MoreReplay 007 – Saving the Citicorp skyscraper
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
It can be tempting to turn away from seemingly insurmountable problems, but collaboration will help you find a solution. Listen to hear how a structural engineer saved thousands of people and his reputation through teamwork.
Read More109 – New corn idea falls on deaf ears
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Change is challenging, and you can’t expect everyone to pick it up immediately. Listen to hear the story behind the insight that produced the innovation diffusion theory.
Read More108 – Jobs fit for a condor
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Steve Jobs was a fantastic storyteller. Listen to hear how, instead of endlessly listing features and benefits, he used an analogy to explain the importance of computers.
Read MoreMagicians, marines, and medics: Understanding sales roles
We’ve been told that there are two types of salespeople, hunters and farmers, but there are three. In this post, Mike Adams will introduce them to you.
Read More107 – You just might do it if you don’t know you can’t
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Mindset has an incredible impact on performance. Listen to hear how success often depends on our expectations.
Read More106 – Canoes across the Rockies
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
There are many lessons to be learnt from Lewis and Clark’s expedition to the west coast of the USA. Listen to hear how to use the story as an analogy.
Read More105 – A rose by any other clinical name
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Often we dismiss signals that we should interpret. Listen to hear how one woman’s sense of smell established a new field of medicine. Podcasts are …
Read More104 – Quarterback payback
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Our ability to predict is limited and assessing potential is no exception. Listen to hear how one famous football player was initially seriously underrated.
Read More103 – Cut glass shatters jeweller
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
What you say can have a huge impact on how people perceive you and your organisation. Listen to hear how one CEO got it wrong and cost his company millions.
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