Blog

Want to change the culture of your business? Change the stories being told in it. Learn how sharing stories can embed a great customer service culture here.

Storytelling has become ubiquitous. But, as this post explains, there are many different takes on it and some have little to do with actual storytelling.

When you develop a strategy story, moving from oral stories to written stories can have a negative impact on their effectiveness. Find out why here:

Who doesn’t like a useful infographic? Here’s one that contrasts a story way of speaking with the insidious corporate speak we often hear at work.

What was the writing process for Putting Stories to Work? Here are tips on research, making notes, writing tools and the process used.

Even if you’re not a Game of Thrones fan, Tyrion’s sales pitch to Daenerys is sheer genius and a case study in persuasive language. Learn why in this post.

A business story is not a business story unless it has a point. And not only do you need a point but keeping to the point is just as important.

Mastering good storytelling skills is a must for leaders to communicate strategy and engage people. Here are 4 ways to put stories to work.

Chapter 1 from the upcoming book, Putting Stories to Work by Shawn Callahan. Find out where storytelling skills can really make a difference.

Oscar nominated movie The Big Short uses some very interesting story techniques when explaining complex ideas. There are some important lessons here: