Blog

Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.

Stories can be used to keep a project’s purpose front-of-mind, ensuring that it stays true to the original intent. Learn how stories can help in this post.

Read how Paul Costello uses story skills to counter negative stories and overcome racism in his work with government and non-profit agencies.

Where are some of your story-places – where stories gather to tell themselves? What props do you use to get the stories to flow? Find some ideas here.

Selling through storytelling is very effective. This article explores the vineyards of the Yarra Valley, where stories are selling wine by the boot-load!

In 2011 we launched TheStoryTest.com to help people develop their ability to spot stories. Now armed with 6 years of data, we present the insights here.

Most families or friendship circles have an avid or aspiring storyteller. We’ve come up with a list of 11 things that any storyteller would like to receive.

Storytelling skills don’t develop by chance – this post will teach you how to spot a story and begin building your story repertoire. Get started now.

With storytelling, some people say anecdotes are only a single instance of something happening. Learn how experiment stories can help with credibility.

You only get better by telling stories and getting feedback, ideally where it matters – in the workplace. Find tips on how to practice storytelling here.