Archive for the ‘Business storytelling’ Category

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The most naturally gifted storyteller I have ever met

Posted by  Kevin Bishop —February 9, 2012
Filed in Anecdotes, Business storytelling

I have just got back from running our first ever Storytelling for Business Leaders course in Wellington, New Zealand last week. I thoroughly enjoyed the day, had a great group who told some terrific stories, and I am sure taught me as much as they learnt off me! It was also a real treat to […]

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Story quote of the week

Posted by  Kevin Bishop —January 13, 2012
Filed in Business storytelling

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An open letter to Ginni Rometty, CEO of IBM

Posted by  Shawn Callahan —January 10, 2012
Filed in Business storytelling

Dear Ginni, Congratulations on your appointment as IBM’s CEO. I’m looking forward to seeing how the company changes under your wise guidence. I’m writing this letter because I’ve just read the transcript of your interview at Fortune’s Most Powerful Women Summit held last year. I hope you don’t think this too bold but I would […]

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The whole, complete and detailed story

Posted by  Kevin Bishop —January 3, 2012
Filed in Business storytelling

Recent research quoted in the fantastic Psyblog has shown the benefits of telling ourselves the whole, complete and detailed story, rather than just select bits from it. Ruby et al. (2011) (*1) found the benefits of this approach in regards to exercise. They asked a group of people to think about an upcoming exercise session. […]

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Making the most of story-work

Posted by  Shawn Callahan —November 30, 2011
Filed in Business storytelling, Employee Engagement, Strategy

In using story-work to build a brand, engage employees, or for one of its many other purposes, organisations nearly always focus on storytelling. The meme is strong because the act of storytelling is so powerful. But to focus solely on this one aspect of story-work severely limits the benefits. The most valuable application of this […]

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Story quote of the week

Posted by  Kevin Bishop —November 11, 2011
Filed in Business storytelling

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Story quote of the week

Posted by  Kevin Bishop —November 4, 2011
Filed in Business storytelling

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How we judge stories

Posted by  Shawn Callahan —November 1, 2011
Filed in Anecdotes, Business storytelling

I found myself watching parliamentary question time today on TV (OK, I was tired. I did yoga for the first time last night). There were lots of questions about when exactly did the leaders of the government and the opposition know about Qantas CEO’s, Alan Joyce, decision to ground his airline. It was a heated […]

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Story quote of the week

Posted by  Kevin Bishop —October 28, 2011
Filed in Business storytelling

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Strategic stories – tackling the anti-stories

Posted by  Mark Schenk —October 19, 2011
Filed in Business storytelling, Strategy

We have been helping organisations transform their strategies into concrete and memorable narratives for quite a few years now. In every organisation we’ve worked with – no exceptions – there have been powerful stories already circulating in the organisation that run counter to the new strategy. In most cases, these stories have been strong enough […]

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