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My involvement with storytelling in business started back in 1998, when I joined the UK Audit Commission as a researcher. At that time, the Audit …

Like any professional service provider, a lawyer must make a good connection with a potential client. Learn how business storytelling can help.

Increase the effectiveness of your sales force by developing their storytelling skills. They will become much more influential in changing minds.

Our Storytelling for Sales Program will develop your storytelling sales techniques and help you build a better story repertoire. Get the details here.

Learn how Billy Crystal sets the rules with his audiences – no phones and no recording. Try it when you next set ground rules for workshops / presentations.

Anecdote, in conjunction with Persona Global, is holding a public Storytelling for Sales on Thursday 1st September in Paris. Learn more here.

The internal communications team is often given the task of communicating strategy throughout an organisation. Find out why leaders should be the channel.

How do you make sense of a mass of data, to gain insights and inspire people to change? Learn how story techniques can help the data analysis process.

When telling stories to convince someone of a particular point of view, build in moral persuasion and you’ll be more convincing. Learn more here.

With so many business people learning story skills there is a greater chance for them to be misused. So how do you maintain the ethics of storytelling?