Archive for the ‘Business storytelling’ Category

The role of stories in data storytelling

Posted by  Shawn Callahan —August 4, 2016
Filed in Business storytelling

How do you make sense of a mass of data, to gain insights and inspire people to change? Learn how story techniques can help the data analysis process.

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How moral persuasion can be used to strengthen your stories

Posted by  Shawn Callahan —August 3, 2016
Filed in Business storytelling

When telling stories to convince someone of a particular point of view, build in moral persuasion and you’ll be more convincing. Learn more here.

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The Ethics of Storytelling in Business

Posted by  Shawn Callahan —July 19, 2016
Filed in Business storytelling

With so many business people learning story skills there is a greater chance for them to be misused. So how do you maintain the ethics of storytelling?

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Creating a customer service culture through storytelling

Posted by  Shawn Callahan —July 15, 2016
Filed in Business storytelling, Culture

Want to change the culture of your business? Change the stories being told in it. Learn how sharing stories can embed a great customer service culture here.

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The state of storytelling in 2016 – insights from the ATD2016 conference

Posted by  Mark Schenk —June 16, 2016
Filed in Business storytelling, News

Storytelling has become ubiquitous. But, as this post explains, there are many different takes on it and some have little to do with actual storytelling.

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Keeping oral stories oral for better strategy

Posted by  Shawn Callahan —April 29, 2016
Filed in Business storytelling, Strategy

When you develop a strategy story, moving from oral stories to written stories can have a negative impact on their effectiveness. Find out why here:

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Storytelling Vs. Corporate Speak

Posted by  Shawn Callahan —April 15, 2016
Filed in Business storytelling, Communication

Who doesn’t like a useful infographic? Here’s one that contrasts a story way of speaking with the insidious corporate speak we often hear at work.

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The writing process for Putting Stories to Work

Posted by  Shawn Callahan —April 5, 2016
Filed in Business storytelling

What was the writing process for Putting Stories to Work? Here are tips on research, making notes, writing tools and the process used.

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Tyrion’s Persuasive language in this Game of Thrones Passage Puts Ted Talks to Shame

Posted by  Shawn Callahan —March 4, 2016
Filed in Business storytelling, Communication

Even if you’re not a Game of Thrones fan, Tyrion’s sales pitch to Daenerys is sheer genius and a case study in persuasive language. Learn why in this post.

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Keeping to the point with your business storytelling

Posted by  Shawn Callahan —February 23, 2016
Filed in Business storytelling

A business story is not a business story unless it has a point. And not only do you need a point but keeping to the point is just as important.

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