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Our Storytelling for Sales Program will develop your storytelling sales techniques and help you build a better story repertoire. Get the details here.

Learn how Billy Crystal sets the rules with his audiences – no phones and no recording. Try it when you next set ground rules for workshops / presentations.

Anecdote, in conjunction with Persona Global, is holding a public Storytelling for Sales on Thursday 1st September in Paris. Learn more here.

The internal communications team is often given the task of communicating strategy throughout an organisation. Find out why leaders should be the channel.

How do you make sense of a mass of data, to gain insights and inspire people to change? Learn how story techniques can help the data analysis process.

When telling stories to convince someone of a particular point of view, build in moral persuasion and you’ll be more convincing. Learn more here.

With so many business people learning story skills there is a greater chance for them to be misused. So how do you maintain the ethics of storytelling?

Want to change the culture of your business? Change the stories being told in it. Learn how sharing stories can embed a great customer service culture here.

Storytelling has become ubiquitous. But, as this post explains, there are many different takes on it and some have little to do with actual storytelling.

When you develop a strategy story, moving from oral stories to written stories can have a negative impact on their effectiveness. Find out why here: