Archive for the ‘Business storytelling’ Category

Stories make brands stronger

Posted by  Shawn Callahan —November 7, 2007
Filed in Business storytelling

Brandweek reports that the Advertising Research Foundation has just completed a three year study on the effectiveness of TV advertisements in the USA and found …

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Hardly a story to be heard in the Australian political campaign

Posted by  Shawn Callahan —November 4, 2007
Filed in Business storytelling

I have been listening carefully to the politcians on both sides of the Australian political fence in the run up to our election day on …

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50 Web2.0 ways to tell a story

Posted by  Shawn Callahan —October 15, 2007
Filed in Business storytelling, Collaboration

The guys at Cogdogroo have documented 50 web2.0 applications you can use to tell a story. http://cogdogroo.wikispaces.com/StoryTools It’s a wiki so you can help them …

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Power of storytelling

Posted by  Mark Schenk —October 1, 2007
Filed in Business storytelling

We have blogged previously about 50 Lessons, a site featuring over 500 short videos of business leaders describing some of their key learnings. There are …

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Writing it down

Posted by  Robyn —October 1, 2007
Filed in Business storytelling

Given my publicly confessed reluctance to begin blogging you might be surprised to find me a strong supporter of the written word. The pleasure for …

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Why we need stories from the edge

Posted by  Shawn Callahan —September 23, 2007
Filed in Business storytelling

I came across the idea of the power law when I read Duncan Watt’s Six Degrees. It’s the one that best describes city population distributions, …

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Storytelling in organisations (and organizations)

Posted by  Shawn Callahan —September 22, 2007
Filed in Business storytelling

The Anecdote website is all about storytelling in organisations. You can get an idea of how we use business narrative by checking out how we …

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Storytelling and social media

Posted by  Shawn Callahan —September 14, 2007
Filed in Business storytelling

Jennifer Jones mentions that she has been working with Intel on the social media activities and how storytelling plays an important role in Intel’s success …

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Rugby team uses narrative to develop winning culture

Posted by  Daryl Cook —September 11, 2007
Filed in Business storytelling

On a recent flight to Sydney, I was flicking through the Virgin Blue in-flight magazine ‘Voyeur’ and came across an interesting article about the ABC-TV …

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How to make your workplace more storyable

Posted by  Shawn Callahan —September 9, 2007
Filed in Business storytelling

Story techniques are becoming popular but I do worry that people will become overly focussed on capturing stories with the hope that someone will search …

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