Blog

MLA stands for Museums and Libraries Association and my friend Victoria Ward has recently finished a tremendous project using narrative techniques to help MLA London …

Here is my test for whether a skill is manipulative: “Would it lose its power if people knew exactly what you were doing and why?” …

Marketing folk confuse me sometimes. For example, they talk about brand stories yet they forget the story bit. For example, if you Google the phrase …

The world’s been carefully watching Obama vs McCain. It’s interesting to see how the media are comparing their stories: Obama’s parents’ American dream, McCain’s journey …

Our new workshop now has a new name. We’re calling it Putting Stories to Work: Delivering meaningful Change and Engagement What managers need today is …

A few posts ago I described one of the reasons why stories are memorable: they evoke emotion. But stories are also memoriable because they create …

Tell stories to hear stories Listen to stories to remember your stories Mark and I penned these observations while developing our course on storytelling. The …

This workshop has turned out to be one of our most popular offerings. In the last few months we have delivered it to sales people …

Do you remember where you were when you first saw the those two jumbo jets plunge into the World Trade Center? How well do you …

Many of you will be familiar with our business narrative workshop. It’s a one day event where we cover how to find anecdotes in an …