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Expanding our Storytelling for Leaders partner network

Posted by  Mark Schenk —September 16, 2014
Filed in News

Last weekend I was in Copenhagen as part of the Persona Global annual conference. Much of the weekend was spent certifying six new Partners to deliver our Storytelling for Leaders™ program. We managed to work our way through a packed schedule and had a great time doing so. The expanding Storytelling for Leaders partner network […]

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2 inspiring examples of business leaders and storytellers

Posted by  Mark Schenk —July 31, 2014
Filed in Leadership Posts

A common question we are asked is ‘are there any examples of business leaders who are good storytellers’. Shawn wrote a post a while back with a list of nine good examples. I’d like to add two more to that list. In both circumstances, these leaders made clear and memorable business points by relating relevant […]

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New European Storytelling for Leaders Partners

Posted by  Mark Schenk —July 8, 2014
Filed in News

On 19 and 20 June I was in London to run the accreditation program for a few of our new Storytelling for Leaders (TM) Partners. We had a fun time together and its always a pleasure working with great people. Working with experienced and professional facilitators and storytellers meant I learned lots as well. Many thanks […]

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The world is flat

Posted by  Mark Schenk —April 30, 2014
Filed in Fun

The opening paragraph of Tom Friedman‘s 2005 book ‘The World is Flat‘ is: No one ever gave me directions like this on a golf course before: “Aim at either Microsoft or IBM.” I was standing on the first tee at the KGA Golf Club in downtown Bangalore, in Southern India, when my playing partner pointed […]

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Whodunnit? Using names in business storytelling

Posted by  Mark Schenk —April 22, 2014
Filed in Business storytelling

Stories have incredible natural power and they help us to have impact and be heard over the bombardment of information people receive every day. So, what is it that holds people back from using more examples in business? One of the reasons is our reluctance to name individuals. Instead of talking about Mary, an accounts […]

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Whoever tells the best story wins

Posted by  Mark Schenk —April 16, 2014
Filed in Fun, News

In 2001, Annette Simmons published her book The Story Factor. I read it cover to cover and as I write this my dog-eared, tagged and heavily annotated copy sits in front of me. The book has been widely acclaimed as one of the most influential business storytelling books written. Her other titles include Whoever Tells […]

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How to deliver an effective business story

Posted by  Mark Schenk —March 11, 2014
Filed in Business storytelling

Twice in the past week I have been asked about our thoughts on presentation skills training as part of learning to be an effective storyteller… So, remembering that we are talking about business storytelling here, my advice is that you spend 98% of your effort thinking about the story: its point, the details necessary to […]

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Overcoming entrenched views using stories

Posted by  Mark Schenk —January 10, 2014
Filed in Business storytelling, Communication

We’re all rational beings, aren’t we? If I want to convince you of something, surely I just need the necessary facts or a convincing argument? Well, behavioural science research tells us that this approach simply doesn’t work. This post describes something that scientists have known for nearly 40 years and which organisations stubbornly refuse to […]

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Leaders can trigger new stories

Posted by  Mark Schenk —November 13, 2013
Filed in Leadership Posts

People watch the behaviour of leaders intensely, like they are on stage with a spotlight on them. This concentrated attention on leader behaviour can be used to trigger new stories and to communicate meaning. Often simple actions can be much more powerful than the words leaders use, as illustrated on the example below: In 2007 […]

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The questions leaders need to ask

Posted by  Mark Schenk —November 6, 2013
Filed in Leadership Posts

From many perspectives, the video below is a clear message to an unappreciative boss. “You don’t value me, I have no life balance…you are a bad boss.” But if your objective was to either retain this employee or to avoid others leaving, this information would fall into the category of ‘interesting but useless’. When people […]

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