Author Archive

Blog

How to deliver an effective business story

Posted by  Mark Schenk —March 11, 2014
Filed in Business storytelling

Twice in the past week I have been asked about our thoughts on presentation skills training as part of learning to be an effective storyteller… So, remembering that we are talking about business storytelling here, my advice is that you spend 98% of your effort thinking about the story: its point, the details necessary to […]

Read More

Overcoming entrenched views using stories

Posted by  Mark Schenk —January 10, 2014
Filed in Business storytelling, Communication

We’re all rational beings, aren’t we? If I want to convince you of something, surely I just need the necessary facts or a convincing argument? Well, behavioural science research tells us that this approach simply doesn’t work. This post describes something that scientists have known for nearly 40 years and which organisations stubbornly refuse to […]

Read More

Leaders can trigger new stories

Posted by  Mark Schenk —November 13, 2013
Filed in Leadership Posts

People watch the behaviour of leaders intensely, like they are on stage with a spotlight on them. This concentrated attention on leader behaviour can be used to trigger new stories and to communicate meaning. Often simple actions can be much more powerful than the words leaders use, as illustrated on the example below: In 2007 […]

Read More

The questions leaders need to ask

Posted by  Mark Schenk —November 6, 2013
Filed in Leadership Posts

From many perspectives, the video below is a clear message to an unappreciative boss. “You don’t value me, I have no life balance…you are a bad boss.” But if your objective was to either retain this employee or to avoid others leaving, this information would fall into the category of ‘interesting but useless’. When people […]

Read More

Unlock the power of storytelling by being specific

Posted by  Mark Schenk —October 16, 2013
Filed in Business storytelling, Selling

To really unlock the power of storytelling, you need to Be Specific with the stories that you tell. Last week I was working with a group of bank managers in one of our Storytelling for Leaders programs. We were showing them how the Influence Story pattern can be used to help overcome entrenched positions and tackle anti-stories. […]

Read More

Storytelling for Leaders – Sydney 28 November 2013

Posted by  Mark Schenk —October 10, 2013
Filed in Business storytelling

We’re excited to announce that we’ll be running our popular Storytelling for Leaders program in Sydney on Thursday 28th November 2013. The workshop gets rave reviews from participants and our Net Promoter Score (NPS) for the past 12 months is +79 (if you are not familiar with NPS, +100 is the maximum possible score and […]

Read More

Are your leaders foxes or hedgehogs?

Posted by  Mark Schenk —June 17, 2013
Filed in Collaboration, Leadership Posts

The media and business worlds love experts with strong opinions and the ability to explain them confidently and authoritatively. We hear them on TV and read them in newspapers and online every day. Yet a 20-year study shows that these are the very people who are least likely to be accurate in predicting what will […]

Read More

Dynamic tension and team success

Posted by  Mark Schenk —May 22, 2013
Filed in Anecdotes, Business storytelling, Leadership Posts

Earlier this week Shawn sent me an email. “You must see Steve Jobs: The Lost interview. It’s available on iTunes” (its the movie, not the radio show). So, naturally I downloaded it and am halfway through it. It’s riveting. Jobs answers nearly every question with a story. When the interviewer talks about developing the first […]

Read More

Don’t send your strategic story to sea on the Titanic

Posted by  Mark Schenk —May 1, 2013
Filed in Business storytelling, Strategy

We help lots of organisations turn their strategies into memorable and concrete strategic stories. In doing so, a key factor is ensuring its not a ‘Pollyanna’ story’. You know the ones…everything is upbeat, previous successes are emphasised, failures are not mentioned. Theses stories might be politically correct but risk being viewed as inauthentic or not […]

Read More

Victim or player?

Posted by  Mark Schenk —April 15, 2013
Filed in Leadership Posts

I had a meeting on Friday with a senior leader facing a common problem. There are many changes going on and his people have developed the view that ‘head office doesn’t know anything about what we do and their restructures don’t make sense’ along other related non-productive views. He wants his team on the front […]

Read More

Send this to a friend

down
up