Archive for the ‘Business storytelling’ Category

How to deliver an effective business story

Posted by  Mark Schenk —March 11, 2014
Filed in Business storytelling

Twice in the past week I have been asked about our thoughts on presentation skills training as part of learning to be an effective storyteller… …

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6 ways to avoid a common business storytelling blunder

Posted by  Shawn Callahan —March 5, 2014
Filed in Business storytelling

You want a persuasive story with impact, right? So your natural response is to gather all the details you need to paint a vivid picture, …

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How to ensure people hear your story at work

Posted by  Shawn Callahan —February 23, 2014
Filed in Business storytelling

“We don’t have time to hear a story. Just give us the facts.” Have you heard that before? The thing is, it’s simply untrue. We …

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Australia’s biggest bank takes business storytelling seriously

Posted by  Shawn Callahan —February 6, 2014
Filed in Business storytelling

Last week I had the pleasure to meet Eileen Sutton who is a financial services copywriter in New York. I was describing some of the …

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The essential mindset for breakthrough innovation

Posted by  Shawn Callahan —February 4, 2014
Filed in Business storytelling

Yesterday I presented a couple of storytelling workshops at the Science Communicators Conference in Brisbane. Great people. Excellent conference. One of the highlights of the …

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Tipping the scales in your favour in the attention economy

Posted by  Shawn Callahan —January 29, 2014
Filed in Business storytelling

The story I’m about to share featured in a case study we recently published about our work with Yammer. It got me thinking about something Ursula …

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How to remember a story so you can retell it

Posted by  Shawn Callahan —January 22, 2014
Filed in Business storytelling

Have you ever wondered why you can remember someone’s job but not their name? Here’s a simple experiment you can do that I learned from …

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Yammer Opens Doors to Sales Opportunities with Storytelling

Posted by  Shawn Callahan —January 18, 2014
Filed in Business storytelling, News

Late last year we helped Yammer’s Customer Success Managers build their story capability across their global team using our Storytelling for Leaders Program. They learned …

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How to get on Millionaire Hot Seat

Posted by  Shawn Callahan —January 14, 2014
Filed in Business storytelling

I was the first contestant on the Millionaire Hot Seat for the night. The host, Eddie McGuire, was beaming at me just behind the monitor …

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Overcoming entrenched views using stories

Posted by  Mark Schenk —January 10, 2014
Filed in Business storytelling, Communication

We’re all rational beings, aren’t we? If I want to convince you of something, surely I just need the necessary facts or a convincing argument? …

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