Archive for the ‘Business storytelling’ Category

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The problems with a dotmocracy

Posted by  Shawn Callahan —August 31, 2005
Filed in Business storytelling, Communication

Have you ever used the technique we call a ‘dotmocracy’ to get a group to prioritise a set of ideas/initiatives/actions? Each person is given five sticky dots (red ones usually—the ones you find placed next to paintings in a gallery to denote they’ve been sold). Each dot-carrier is then invited to place any number of […]

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Talent magnetism

Posted by  Shawn Callahan —August 31, 2005
Filed in Business storytelling

I was in New Zealand for a couple days this week. I caught up with my colleagues at Future of People and Organisations (FPO) – more about FPO in a future post. It reminded me that I should tell you about the project Stewart Forsyth, on of my fellow directors, and I did for an […]

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What is business narrative?

Posted by  Shawn Callahan —August 17, 2005
Filed in Business storytelling

The term ‘business narrative’ hasn’t really taken off, yet I’m finding more and more people in organisations are drawn to these techniques because traditional approaches have failed them. I would love to hear how other organisations are using business narrative and to aid us in finding one another I thought we could start using the […]

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Steve Jobs tells three stories about himself

Posted by  Shawn Callahan —June 17, 2005
Filed in Business storytelling

A couple of days ago Steve Jobs made the commencement address to students at Stanford. He tells three simple stories about himself with great effect. Jobs understands the power of narrative.

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New Anecdote white paper available: using narrative to align brand and customer service

Posted by  Shawn Callahan —May 23, 2005
Filed in Business storytelling

Narrative techniques can be applied effectively across a wide range of business issues—the more difficult the better. I’ve been recently working on how to use business narratives to align customer service with a company’s brand promise with my colleagues at BCS. Paul Stewart and Janelle Barlow (the founders of BCS) have written a great book […]

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Storytelling versus storysensemaking

Posted by  Shawn Callahan —April 6, 2005
Filed in Business storytelling

It’s interesting how a word affects what we do. Take ‘storytelling’. This is a hot topic in business and marketing today evidenced by the books appearing on the subject. Here is Steve Denning’s new book and here’s one on branding. Each one, however, focuses on telling stories. There are very few instances where practitioners are […]

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Beyond bullets

Posted by  Shawn Callahan —March 18, 2005
Filed in Business storytelling

Chris Atkinson has written a book on how to make better presentations using a narrative approach. His blog and website (beyond bullets) brim with practical ideas. Well worth a look.

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Crafting good anecdote circle questions

Posted by  Shawn Callahan —March 14, 2005
Filed in Business storytelling

Successful anecdote circle facilitation hinges on the judicious use of open, story-eliciting questions. I’ve dashed off this short guide on how to create effective questions for anecdote circles. Let me know if it’s useful. Technorati tags: questions, anecdotes

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Types of organisational narrative

Posted by  Shawn Callahan —March 9, 2005
Filed in Business storytelling

Until recently (yesterday actually) I have differentiated two types of organisational stories: those crafted to persuade an audience—this approach is typified by Steve Denning’s work at the World Bank and is called ‘Organisational Storytelling’; and stories that retell the day-to-day events which occur in a workplace—Dave Snowden popularised this view of narrative in his work […]

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Character traits

Posted by  Shawn Callahan —March 9, 2005
Filed in Business storytelling

When extracting archetypes from a body of narrative, I have found it useful to give the workshop participants a large list of character traits to increase the richness of the process. Here is the poster I use. Technorati tags: poster, cynefin

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