Archive for the ‘Business storytelling’ Category

Please elaborate

Posted by  Shawn Callahan —October 7, 2008
Filed in Business storytelling

Examples, especially in the form of stories, help us make sense of what someone is saying. This is partly because when we listen to an …

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MLA London knowledge transfer project

Posted by  Shawn Callahan —October 6, 2008
Filed in Business storytelling

MLA stands for Museums and Libraries Association and my friend Victoria Ward has recently finished a tremendous project using narrative techniques to help MLA London …

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In storytelling manipulative?

Posted by  Shawn Callahan —October 3, 2008
Filed in Business storytelling

Here is my test for whether a skill is manipulative: “Would it lose its power if people knew exactly what you were doing and why?” …

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Brand stories

Posted by  Shawn Callahan —September 27, 2008
Filed in Anecdotes, Business storytelling

Marketing folk confuse me sometimes. For example, they talk about brand stories yet they forget the story bit. For example, if you Google the phrase …

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What Business Leaders can learn from Politicians: Telling stories

Posted by  chandni —September 22, 2008
Filed in Business storytelling

The world’s been carefully watching Obama vs McCain. It’s interesting to see how the media are comparing their stories: Obama’s parents’ American dream, McCain’s journey …

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Narrative-based Change Management

Posted by  chandni —September 9, 2008
Filed in Business storytelling

Our new workshop now has a new name. We’re calling it Putting Stories to Work: Delivering meaningful Change and Engagement What managers need today is …

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Storytelling as a study technique

Posted by  Shawn Callahan —September 9, 2008
Filed in Business storytelling

A few posts ago I described one of the reasons why stories are memorable: they evoke emotion. But stories are also memoriable because they create …

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Finding stories

Posted by  Shawn Callahan —September 8, 2008
Filed in Business storytelling

Tell stories to hear stories Listen to stories to remember your stories Mark and I penned these observations while developing our course on storytelling. The …

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Storytelling for business leaders workshop in Melbourne—23 September

Posted by  Shawn Callahan —September 3, 2008
Filed in Business storytelling

This workshop has turned out to be one of our most popular offerings. In the last few months we have delivered it to sales people …

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Emotion, memory and stories

Posted by  Shawn Callahan —September 3, 2008
Filed in Anecdotes, Business storytelling

Do you remember where you were when you first saw the those two jumbo jets plunge into the World Trade Center? How well do you …

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