Archive for the ‘Business storytelling’ Category

Storytelling as a study technique

Posted by  Shawn Callahan —September 9, 2008
Filed in Business storytelling

A few posts ago I described one of the reasons why stories are memorable: they evoke emotion. But stories are also memoriable because they create …

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Finding stories

Posted by  Shawn Callahan —September 8, 2008
Filed in Business storytelling

Tell stories to hear stories Listen to stories to remember your stories Mark and I penned these observations while developing our course on storytelling. The …

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Storytelling for business leaders workshop in Melbourne—23 September

Posted by  Shawn Callahan —September 3, 2008
Filed in Business storytelling

This workshop has turned out to be one of our most popular offerings. In the last few months we have delivered it to sales people …

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Emotion, memory and stories

Posted by  Shawn Callahan —September 3, 2008
Filed in Anecdotes, Business storytelling

Do you remember where you were when you first saw the those two jumbo jets plunge into the World Trade Center? How well do you …

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A new workshop, but what should we call it?

Posted by  Shawn Callahan —August 31, 2008
Filed in Business storytelling

Many of you will be familiar with our business narrative workshop. It’s a one day event where we cover how to find anecdotes in an …

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Be careful who you despise

Posted by  Shawn Callahan —August 23, 2008
Filed in Anecdotes, Business storytelling

My friend Jackie hated having Nancy as her manager. She thought her to be cold, insensitive and overbearing and had, in the past, tried twice …

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In defence of gossip

Posted by  Shawn Callahan —August 18, 2008
Filed in Business storytelling

Gossip is badly maligned in business, but that’s because most of us only have a limited understanding of the concept. For example, gossip is merely …

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Three new storytelling workshops for this year: Melbourne, Canberra, Sydney

Posted by  Shawn Callahan —August 12, 2008
Filed in Business storytelling

By popular demand, we’ve just added three more Storytelling for Leaders workshops. They’ll be held in these Australian cities: Melbourne, 23 September 2008 Sydney, 2 …

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Embedding customer service stories

Posted by  Shawn Callahan —August 6, 2008
Filed in Anecdotes, Business storytelling

A company that values customer service should be teeming with customer service stories. But what do you do if this is not the case? The …

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Don’t lecture, tell a story

Posted by  Shawn Callahan —August 4, 2008
Filed in Business storytelling

Rather than give a lecture to his fellow comedian, Jerry Seinfeld tells a story to convey his message. This clip is from Jerry’s documentary, Comedian, …

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