Archive for the ‘Business storytelling’ Category
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Please elaborate
Examples, especially in the form of stories, help us make sense of what someone is saying. This is partly because when we listen to an …
Read MoreMLA London knowledge transfer project
MLA stands for Museums and Libraries Association and my friend Victoria Ward has recently finished a tremendous project using narrative techniques to help MLA London …
Read MoreIn storytelling manipulative?
Here is my test for whether a skill is manipulative: “Would it lose its power if people knew exactly what you were doing and why?” …
Read MoreBrand stories
Marketing folk confuse me sometimes. For example, they talk about brand stories yet they forget the story bit. For example, if you Google the phrase …
Read MoreWhat Business Leaders can learn from Politicians: Telling stories
The world’s been carefully watching Obama vs McCain. It’s interesting to see how the media are comparing their stories: Obama’s parents’ American dream, McCain’s journey …
Read MoreNarrative-based Change Management
Our new workshop now has a new name. We’re calling it Putting Stories to Work: Delivering meaningful Change and Engagement What managers need today is …
Read MoreStorytelling as a study technique
A few posts ago I described one of the reasons why stories are memorable: they evoke emotion. But stories are also memoriable because they create …
Read MoreFinding stories
Tell stories to hear stories Listen to stories to remember your stories Mark and I penned these observations while developing our course on storytelling. The …
Read MoreStorytelling for business leaders workshop in Melbourne—23 September
This workshop has turned out to be one of our most popular offerings. In the last few months we have delivered it to sales people …
Read MoreEmotion, memory and stories
Do you remember where you were when you first saw the those two jumbo jets plunge into the World Trade Center? How well do you …
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