MLA stands for Museums and Libraries Association and my friend Victoria Ward has recently finished a tremendous project using narrative techniques to help MLA London understand and enhance the way in which Museums and Libraries are used in London. The bonanza for narrative and knowledge practitioners is that the MLA and Sparknow (Victoria’s company) have shared their findings, method and initial pilot descriptions for everyone to download.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
Send this to a friend