The world’s been carefully watching Obama vs McCain. It’s interesting to see how the media are comparing their stories: Obama’s parents’ American dream, McCain’s journey in Vietnam, Sarah Palin’s hockey mom experiences, and Joe Biddin’s childhood struggles. Who tells the best stories? Whose stories make the most impact?
While politicians have mastered the art of storytelling, the world of business if far behind. Carmine Gallo points out two reasons why Business Leaders don’t use narrative to present their ideas:
Most people accept that stories convey more meaning to the listener than any amount of data or analysis. Yet we don’t see narrative complementing data as much as we’d like to.
Telling stories is not difficult. It’s actually quite easy once you give it a little practice. The hard bit (in a business context) is opening up to the idea of tapping into our experiences and sharing them.
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