Posts Tagged ‘Insight’

123 – Tragic consequences of standing by

Choosing to remain a bystander can have disastrous effects. Listen to hear how 37 people assumed another person would take responsibility and, as a result, a young woman lost her life.

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117 – How a story illuminates an insight

Gary Klein once said, “Insight is when you unexpectedly come to a better story.” Listen to hear Shawn and Mike Adams exchange and explain the value of insight stories.

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115 – Less support gives more liberation

When circumstances change, the vision that brought you success in the past must also change. Listen to hear how a bra manufacturer overcame the challenges of the bra-burning movement of the 1970s.

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109 – New corn idea falls on deaf ears

Change is challenging, and you can’t expect everyone to pick it up immediately. Listen to hear the story behind the insight that produced the innovation diffusion theory.

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105 – A rose by any other clinical name

Often we dismiss signals that we should interpret. Listen to hear how one woman’s sense of smell established a new field of medicine. Podcasts are …

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102 – Hidden Figures the prequel

Are you looking for a key that will unlock new skills or information? Listen to hear how persistence led Shawn to a groundbreaking discovery.

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096 – Boarders stories and smoking guns

Posted by  Anecdote International —February 23, 2021
Filed in Business storytelling, Insight, Podcast, Strategy

Finding out the details will help you reveal insights. Listen to hear how Airbnb used storyboarding to find insights that influenced their strategy.

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085 – Corporate Storytelling—Narrative insight with Bernard and Tracey Swanepoel

Posted by  Anecdote International —November 24, 2020
Filed in Corporate Storytelling, Insight, Podcast

The shortest distance between two people is a story. Listen to hear strategy and leadership experts Bernard and Tracey Swanepoel share their experience in story listening.

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070 – Prof. Christensen gets the job done

Posted by  Anecdote International —August 11, 2020
Filed in Insight, Podcast, Selling

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

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068 – How to animate Disney executive characters

Posted by  Anecdote International —July 28, 2020
Filed in Communication, Insight, Podcast, Selling

Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.

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