Posts Tagged ‘Insight’

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040 – Moving forward on a backwards bike

Posted by  Shawn Callahan —March 26, 2019
Filed in Business storytelling, Podcast

As easy as riding a bike? Karen Stanton will bet you can’t ride this bike.  This week, Karen Stanton, the Global Branding and Marketing Director at IFF (International Flavours and Fragrances), joins us from New Jersey. She shares the story of the ‘backwards brain bike’.  When riding the backwards brain bike, you have to turn […]

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035 – Spotify bugs bite back

Posted by  Shawn Callahan —November 27, 2018
Filed in Business storytelling, Podcast

People tend to be resistant to change. So, what is the best way to keep people interested in a new product? This story suggests finding a balance between new and familiar features is the answer.  It’s now Shawn’s turn to share a story. The story he has chosen suggests the success of new products relies […]

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033 – Nixon on the poverty line

Posted by  Shawn Callahan —November 12, 2018
Filed in Business storytelling, Podcast

Is poverty a lack of character or a lack of cash? This story could change your mind.   This week, it is Mark’s turn to share a story. The story he has chosen is one which demonstrates how stories can change minds and influence people. This story changed his mind. It reminded him to be […]

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032 – Dyson innovation really sucks

Posted by  Shawn Callahan —October 30, 2018
Filed in Business storytelling, Podcast

The story of how James Dyson designed and produced the first bagless vacuum cleaner is one of perseverance and iteration. We know the ending of this story, but the fifteen years which precede it are well worth sharing for the insights they offer into innovation. Most of us know the Dyson brand. Their vacuum cleaners, […]

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028 – Hot Brazilians futsal weapon

Posted by  Shawn Callahan —August 15, 2018
Filed in Business storytelling, Podcast

Today’s episode illustrates the importance of not just noticing a pattern of excellence, but working out why it happens. Sometimes this means jumping in and talking to customers. It’s so easy to become disconnected as you become more senior in a company. It seems like the guys at Apple are combating that tendency and putting […]

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025 – How to tap into your audience

Posted by  Shawn Callahan —July 5, 2018
Filed in Anecdotes, Business storytelling, Podcast

When people don’t understand what we’re trying to convey to them we get frustrated. Sometimes we wonder why they aren’t getting something so simple. This is called the curse of knowledge. This week’s story is my favourite type – a scientific experiment story. It’s about Elizabeth Newton, a Stanford University graduate who conducts an experiment to […]

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