Posts Tagged ‘Insight’

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035 – Spotify bugs bite back

Posted by  Shawn Callahan —November 27, 2018
Filed in Business storytelling, Podcast

Tags: Bugs, familiarity, insight, mistakes, product development, software People tend to be resistant to change. So, what is the best way to keep people interested in a new product? This story suggests finding a balance between new and familiar features is the answer.  Once again, its Shawn’s turn to share a story. The story he has […]

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033 – Nixon on the poverty line

Posted by  Shawn Callahan —November 12, 2018
Filed in Business storytelling, Podcast

Tags: Data, experimentation, income, insight, poverty, research, science  Is poverty a lack of character or a lack of cash? This story could change your mind.   This week, it is Mark’s turn to share a story. The story he has chosen is one which demonstrates how stories can change minds and influence people. This story changed […]

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032 – Dyson innovation really sucks

Posted by  Shawn Callahan —October 30, 2018
Filed in Business storytelling, Podcast

Tags: Dyson, failure, hard work, innovation, insight, persistence, problem solving, success  The story of how James Dyson designed and produced the first bagless vacuum cleaner is one of perseverance and iteration. We know the ending of this story, but the fifteen years which precede it are well worth sharing for the insights they offer into innovation. […]

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028 – Hot Brazilians futsal weapon

Posted by  Shawn Callahan —August 15, 2018
Filed in Business storytelling, Podcast

Tags: Curiosity, insight, soccer Today’s episode illustrates the importance of not just noticing a pattern of excellence, but working out why it happens. Sometimes this means jumping in and talking to customers. It’s so easy to become disconnected as you become more senior in a company. It seems like the guys at Apple are combating […]

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025 – How to tap into your audience

Posted by  Shawn Callahan —July 5, 2018
Filed in Anecdotes, Business storytelling, Podcast

Tags: Curse of knowledge, bigger picture, insight When people don’t understand what we’re trying to convey to them we get frustrated. Sometimes we wonder why they aren’t getting something so simple. This is called the curse of knowledge. This week’s story is my favourite type – a scientific experiment story. It’s about Elizabeth Newton, a Stanford […]

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