Posts Tagged ‘Insight’

070 – Prof. Christensen gets the job done

Posted by  Anecdote International —August 11, 2020
Filed in Insight, Podcast, Selling

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

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068 – How to animate Disney executive characters

Posted by  Anecdote International —July 28, 2020
Filed in Communication, Insight, Podcast, Selling

Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.

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058 – Pedalling like hell he can

Posted by  Anecdote International —May 19, 2020
Filed in Anecdotes, Insight, Podcast

Do you put 100% effort into everything you do? Is it making a difference to your performance? Listen to this podcast to hear more!

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053 – Andy habits build rapport

Posted by  Anecdote International —January 21, 2020
Filed in Business storytelling, Podcast

Why has the Star Wars character, Baby Yoda, become such a phenomenon? Learn how understanding why this has happened can help your business storytelling.

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052 – Pepsi and Apple in new containers

Posted by  Anecdote International —December 16, 2019
Filed in Business storytelling, Podcast

John Sculley, former CEO of Apple Inc., shares five stories that illustrate the importance of insight and encourage us to think differently.

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040 – Moving forward on a backwards bike

Posted by  Anecdote International —March 26, 2019
Filed in Business storytelling, Podcast

It’s just like riding a bike – unless that bike has been fixed to mess with your mind. Discover how even knowing the answer doesn’t mean you’ll get it right.

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035 – Spotify bugs bite back

Posted by  Anecdote International —November 27, 2018
Filed in Business storytelling, Podcast

This week’s podcast shows us how not all bugs in the system are necessarily bad, and why change is made easier with a little familiarity.

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033 – Nixon on the poverty line

Posted by  Anecdote International —November 12, 2018
Filed in Business storytelling, Podcast

How do stories change minds and influence people? This podcast gives a compelling example of how the right stories can shift strongly held views.

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032 – Dyson innovation really sucks

Posted by  Anecdote International —October 30, 2018
Filed in Business storytelling, Podcast

The story of how James Dyson designed and produced the first bagless vacuum cleaner is one of perseverance and iteration. Find out more in this podcast.

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028 – Hot Brazilians futsal weapon

Posted by  Anecdote International —August 15, 2018
Filed in Business storytelling, Podcast

What makes some systems work better than others? Why is Brazilian football better than the rest of the world? Sometimes it’s worth the effort to find out…

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