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Experience minus expectation equals satisfaction. Listen to hear how performer Andy Kaufman used contrast to make a real impact on his audience.

If you want to change someone’s mind, you need to find a range of stories, not just one. Listen to hear how Charles Darwin formulated and gained support for his theory of evolution.

Leaders often assume there’s nothing they can do to improve communication in their organisation, but the solution is relatively simple.

Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.

Great leaders communicate in ways that change minds and inspire action. Listen to hear how Franklin Roosevelt used an analogy to shift the events of World War II.

There is no chance of agreement when opposing sides lose their cool. Here’s a story you can enjoy as an anecdote or retell it to make a similar point.

Often an idea will need a reality check—can it be executed? Listen to hear how a senior leader at Microsoft discovered the impact of storytelling.

Steve Jobs was a fantastic storyteller. Listen to hear how, instead of endlessly listing features and benefits, he used an analogy to explain the importance of computers.

Are you receiving the messages that could help you avert disaster? Listen to hear Mark share a story that illustrates the importance of listening.

To celebrate 100 episodes, Shawn and Mark discuss what stories from the podcast they use most often and how they use them.