Posts Tagged ‘Communication’

208 – Making Numbers Meaningful

Posted by  Anecdote International —June 25, 2024
Filed in Anecdotes, Podcast

In Episode 208 of Anecdotally Speaking, discover how to make abstract concepts relatable and humanize data in business settings. In Episode 208 of Anecdotally Speaking, …

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202 – Efficiency versus cost cutting

Posted by  Anecdote International —March 19, 2024
Filed in Anecdotes, Podcast, Uncategorized

Reducing waste increases the efficiency of raw material use. But can we all agree that scraping mould off food product prior to packaging may be a little beyond the pale?

Shawn and Mark discuss the relevance of this story to: understanding the difference between efficiency and cost cutting, short ‘single point’ storytelling, the retelling factor in stories with disgust, and the importance of avoiding abstraction in your stories.

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162 – Use contrast to make an impact

Posted by  Anecdote International —September 27, 2022
Filed in Anecdotes, Podcast

Experience minus expectation equals satisfaction. Listen to hear how performer Andy Kaufman used contrast to make a real impact on his audience.

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149 – Natural selection of the fittest story

If you want to change someone’s mind, you need to find a range of stories, not just one. Listen to hear how Charles Darwin formulated and gained support for his theory of evolution.

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Communication is broken

Posted by  Mark Schenk —April 28, 2022
Filed in Communication, Employee Engagement

Leaders often assume there’s nothing they can do to improve communication in their organisation, but the solution is relatively simple.

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The Science of Storytelling

Posted by  Rob Grundel —March 24, 2022
Filed in Business storytelling, Corporate Storytelling

Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.

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125 – Lending a hose to neighbours on fire

Great leaders communicate in ways that change minds and inspire action. Listen to hear how Franklin Roosevelt used an analogy to shift the events of World War II.

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Can you keep your cool in a tough negotiation?

Posted by  Mike Adams —September 2, 2021
Filed in Anecdotes, Business storytelling, Communication, Corporate Storytelling

There is no chance of agreement when opposing sides lose their cool. Here’s a story you can enjoy as an anecdote or retell it to make a similar point.

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114 – Tails with the Raj of mice and men

Often an idea will need a reality check—can it be executed? Listen to hear how a senior leader at Microsoft discovered the impact of storytelling.

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108 – Jobs fit for a condor

Steve Jobs was a fantastic storyteller. Listen to hear how, instead of endlessly listing features and benefits, he used an analogy to explain the importance of computers.

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