Posts Tagged ‘Communication’

Why Leaders Need Good Storytelling Skills – Part 1

Posted by  Shawn Callahan —February 9, 2016
Filed in Business storytelling

Chapter 1 from the upcoming book, Putting Stories to Work by Shawn Callahan. Find out where storytelling skills can really make a difference.

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The art of business storytelling; it’s not a performance

Posted by  Shawn Callahan —September 28, 2015
Filed in Business storytelling

The art of storytelling is not all about the show. In fact, good storytelling is invisible. Find out how you can master this art here:

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Effective vision statements evoke imagery

Posted by  Shawn Callahan —February 12, 2015
Filed in Strategy

Most vision statements lack imagery which has been shown to impact performance. This recent study shows how imagery is important.

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Storytelling to make messages stick

Posted by  Mark Schenk —May 13, 2011
Filed in Business storytelling, Communication

I’m reading an advance copy of Andrew O’Keeffe’s new book ‘Hardwired Humans: Successful Leadership Using Human Instincts’. I am looking forward to meeting Dr Jane …

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Social media demands honesty

Posted by  Mark Schenk —September 12, 2008
Filed in Anecdotes, Leadership Posts

I spent a fair bit of Thursday at the Melcrum Strategic Communications Summit in Sydney, where one of our clients was presenting on the use …

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Ideas made to stick – a scene from West Wing

Posted by  Shawn Callahan —July 30, 2007
Filed in Anecdotes

Made to Stick is one of my favourite books at the moment because it’s well written and well researched. And, you know what? the ideas …

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