Blog

Step one in any communications course is to consider the audience. In practice, few people do it in a methodical way. Here’s a simple, practical approach.

No matter what you’ve decided to do in response to COVID-19, the key step will be communicating your decisions clearly and influentially. You need to find and craft your Response Story. In this post, we explain how.

Can you bring out the best results of your team with one simple question? Listen to this podcast to feel the frustration between two US politicians!

The next best thing to having an experience is to listen to the story. Mike Adams recalls an event he’s never forgotten, despite not being there.

We all make mistakes, but what we do after is the important part. This podcast sees a great story about the right way to deal with an email faux pas.

In this podcast Sir Charles Masefield describes the series of events by which, under his leadership, BAE Systems’ worst performing factory became their best.

As a leader, people want to know what you stand for, but how do you get that across quickly? Simple: share a story that illustrates your character.

As this post shows, it’s easy to feel we’re on exactly the same page as others, when in fact we can all be telling ourselves quite different stories.

To be an impressive presenter you can spend hours crafting slides and get your delivery word-perfect. But, to have impact you must be a great communicator.

Leadership centres on engagement – not the kind measured in surveys, but when two people really meet each other. Honest talk and stories are vital.