Sometimes you must ignore what’s happening around you and focus on your goal. Listen to hear how this strategy helped Julia Louis-Dreyfus survive breast cancer.

To build trust, you need to share emotional information. Listen to hear how three studies found a link between oxytocin and behaviour change.

Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.

When you build a workplace culture that allows mistakes to be discussed, you ensure they won’t be repeated. Listen to hear how a jet propulsion laboratory owns its failures and fosters a learning culture.

Not all mistakes lead to failures. Listen to hear how one scientist’s carelessness resulted in a life-saving discovery.

At work, we tend to default to complex, abstract language. But, contrary to popular belief, using overly complicated language reduces the effectiveness of communication. Read more here.

No matter how unlikely an event seems, it pays to prepare. Listen to hear the inspiring but tragic story of Rick Rescorla, whose meticulous planning saved almost 3,000 people on 9/11.

When you need to solve a problem or initiate a behaviour change, think beyond the obvious solution—you’ll likely find a more effective one. Listen to hear how a small town in Germany flipped a problematic march on its head.

Whether it’s a launch or something smaller, you can look at your events through a storytelling lens and make sure that you’re telling an engrossing story.

It’s time to rethink the case study. Listen to hear how a success story can transform your sales process.