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Senior staff members who use story style language when engaging with their employees build credibility, authenticity, and engagement.

The Hero’s Journey is of limited practical use in business. To activate a storytelling culture, we need simple story frameworks supplemented by anecdotes.

There’s a growing need to present ideas based on insights drawn from data, but the Hollywood approach seems unrelated to what businesspeople require.

Is fear holding you back from sharing business stories at work? Shawn Callahan shares a few simple steps you can take to overcome it.

Tagging stories within your story bank ensures you can quickly access them when you need them. This blog post will help you design a tagging strategy.

Stories are so powerful because that is how our brains are structured—our brains work by identifying and predicting sequences of related events.

Step one in any communications course is to consider the audience. In practice, few people do it in a methodical way. Here’s a simple, practical approach.

When managers are asked how they engage their employees, highlighting progress is rarely mentioned. But this can make a big difference to productivity.

No matter what you’ve decided to do in response to COVID-19, the key step will be communicating your decisions clearly and influentially. You need to find and craft your Response Story. In this post, we explain how.

Many businesses view coronavirus as a time to tread water to get through. However, you could see it as an opportunity to build new skills. We can help.