Blog

Sometimes, an completely incorrect story can become universally believed. This post looks at a surprising case and offers a solution.

Read a step by step process for mastering the art of effective business storytelling for technical, analytic and scientific communities here.

Anecdote will be in Silicon Valley this December to deliver two storytelling programs, Storytelling for Sales and Story-powered Culture Change. Learn more.

For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.

Changing people’s minds can be tough, especially when they have strongly entrenched views. It turns out that story is a powerful weapon and here’s why.

As a leader, people want to know what you stand for, but how do you get that across quickly? Simple: share a story that illustrates your character.

What makes a compelling story? Why do some stories work while others don’t? Shawn Callahan has shortlisted six common factors every good story possesses.

As this post shows, it’s easy to feel we’re on exactly the same page as others, when in fact we can all be telling ourselves quite different stories.

It’s particular moments that we think of when remembering a story we’ve been told. Learn how to use them at our storytelling workshop in Madrid, Spain.

Storytelling is a crucial skill for leaders. If you want to develop your skills, come along to our public storytelling workshop in Brisbane this June.