Posts Tagged ‘Innovation’

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Innovators are a bad choice for change

Posted by  Shawn Callahan —June 22, 2008
Filed in Anecdotes

I’m thoroughly enjoying reading Influencer at the moment and the story of Dr Everett Rogers grabbed my attention. After finishing his PhD his first job was to help Iowa farmers adopt a new strain of corn which promised much higher yields. He spoke to many farmers and couldn’t get a single one to try out […]

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Anecdotes: transcribed or documented

Posted by  Shawn Callahan —October 23, 2005
Filed in Anecdotes

Obviously anecdotes play a key role in our work. We use these real life business stories to help people see patterns that typically remain hidden using traditional techniques. Recent projects include topics like staff morale, client satisfaction, occupation health and safety and staff work load. Unlike using interviews and surveys you tend to hear what is really […]

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