Posts Tagged ‘Change Management’

176 – Connect your change to something known and familiar – Run-DMC and Aerosmith

Posted by  Anecdote International —February 7, 2023
Filed in Anecdotes, Podcast

Similar enough to be listened to, different enough to be heard. Listen to hear how a collaboration between Run-DMC and Aerosmith changed the culture and paved the way for hip-hop music to become mainstream.

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100 – A tonne of revered stories

Posted by  Anecdote International —March 23, 2021
Filed in Business storytelling, Fun, Podcast

To celebrate 100 episodes, Shawn and Mark discuss what stories from the podcast they use most often and how they use them.

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095 – Wolf stories in sheep’s clothing

Posted by  Anecdote International —February 16, 2021
Filed in Business storytelling, Communication, Culture, Podcast

People tend to do what they have always done, and sometimes without reason. Listen to hear how a grandmother’s necessity became her children’s norm.

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090 – Corporate Storytelling—Job applications and interviews

Posted by  Anecdote International —January 12, 2021
Filed in Communication, Corporate Storytelling, Podcast

How do you establish rapport and connection in a job interview? Listen to hear how the use of story can give you a special edge in the job application and interview process.

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087 – Corporate Storytelling—Culture change and change management with Tully Cashman

Change in an organisation can be difficult. Listen to hear Tully Cashman divulge key story strategies he has implemented at Cargill, after working with Anecdote.

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081 – Hungry public gobbles up MSG tale

Posted by  Anecdote International —October 27, 2020
Filed in Business storytelling, Podcast

Is MSG bad for you? Listen to hear how a letter to the editor drastically changed our perception of MSG in Chinese food.

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080 – Crummy early adoption for first bread slicer

Posted by  Anecdote International —October 20, 2020
Filed in Business storytelling, Insight, Podcast

We all know the saying, ‘the best thing since sliced bread,’ but who invented the bread-slicing machine? Listen to hear Otto Rohwedder’s surprising journey in selling his first bread slicer.

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074 – It’s not how good you say you are

Posted by  Anecdote International —September 8, 2020
Filed in Culture, Podcast, Selling

What happens when you highlight a colleague’s expertise to a prospect? Listen to hear how a simple tweak in conversation can dramatically change the sale.

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069 – How a reason can clarify your why

Posted by  Anecdote International —August 4, 2020
Filed in Culture, Insight, Podcast

How does adding one word to a question completely change what the answer will be? Listen to hear how Professor Ellen Langer changed the way we think about human behaviour.

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060 – Sleepy racers run towards Cliff

Posted by  Anecdote International —June 2, 2020
Filed in Business storytelling, Insight, Podcast

Have you heard the story of Cliff Young? Listen to hear how one man’s performance defied the odds and how you can utilise his story in a business sense.

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