PART 1: Foundations ONE   Why Leaders Need Good Storytelling Skills Over the last couple of years, I’ve had the pleasure of coaching one of …

It’s time to rethink the case study. Listen to hear how a success story can transform your sales process.

Like a General in war, you normally don’t have the full picture in a sales engagement. Nonetheless, it’s the salesperson’s responsibility to know what is going on.

Storytelling is how we’ve shared ideas since the start of time. But somewhere along the way, we adopted an overly rational way of conveying information. It’s time to redress the balance.

When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.

Step one in any communications course is to consider the audience. In practice, few people do it in a methodical way. Here’s a simple, practical approach.

Chapter 1 from the upcoming book, Putting Stories to Work by Shawn Callahan. Find out where storytelling skills can really make a difference.

These resources accompany the Storytelling for Leaders workshop.   PART 6: COMMUNICATING BUSINESS VALUE In the workshop, we covered how to use success stories to …

Large change program projects always start with good momentum. But what can you do to avoid a project slump? Use stories to remember purpose.

Stories have incredible natural power and they help us to have impact and be heard over the bombardment of information people receive every day. So, …