Brandweek reports that the Advertising Research Foundation has just completed a three year study on the effectiveness of TV advertisements in the USA and found …

Watching Andrew Denton interview Michael Parkinson on More Than Enough Rope on ABC television recently was a lesson in good interviewing techniques. Denton even admitted …

A couple of weeks ago I was helping to run a management development program. It was based on the collection and interpretation of stories of good …

Last month I listed 10 questions you might use to help people recall their experiences (stories). I was chatting to Paul Atkins (executive coach and …

A friend of a friend of our is a frequent business traveller. Let’s call him Dave. Dave was recently in Atlantic City for an important …

A simple yet effective use of stories is to get staff to recount experiences of success (perhaps using an anecdote circle) before facing the new …

Everyone can benefit from finding and telling better stories. Don’t be confused in thinking, however, that telling stories means regaling an audience with your latest …

Story-telling is a hot topic in marketing. There is a growing and well-founded belief that legendary brands, such as Apple, Nike, and Harley, have been …

Stories elevate business presentations, making them memorable and impactful. Drawing from Kahneman’s insights, stories influence decision-making by engaging our “remembering self.” Whether structuring a presentation entirely as a narrative or sprinkling stories throughout, storytelling enhances understandability, emotion, and memorability. As businesses present data, products, or proposals, the power of stories remains undeniable. Harness it wisely.

 Welcome to the Online  These resources accompany the Story-Powered Leadership workshop.   PART 8: DEMONSTRATING VALUE  In the workshop, we covered how to use success …