The Hero’s Journey is of limited practical use in business. To activate a storytelling culture, we need simple story frameworks supplemented by anecdotes.

How Anecdote does things differently Small stories We focus on small stories rather than Hollywood-inspired epics. Shawn Callahan, our founder, started in storytelling working at …

  Do your people understand and care about your strategy? STORY-POWERED STRATEGY (SPX) Are your leaders on the same page about your strategy? Can your …

  Do your salespeople connect easily with prospective clients and close the deals your business needs? STORY-POWERED SALES (SPS) Do your sales and business developers …

Keynote presentations Anecdote’s principals all deliver keynote presentations. This page will help you select the right person for your event. Shawn Callahan Bio Shawn Callahan …

Learning We’ve shared oodles of information about storytelling over the years. Since our first blog post in 2004, we’ve published over 1,500 posts, written two …

Free article Storytelling is one of the most effective ways to engage, influence and inspire others Download our free article and learn how you can become …

Free article Stop presenting your strategy and start communicating it Download our free article and learn how you can use story to create a strong, …

As 2020 begins, many leaders will be confidently presenting new strategies and most people will be wearily dismissing them. What key point are they missing?

John Sculley, former CEO of Apple Inc., shares five stories that illustrate the importance of insight and encourage us to think differently.