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Storytelling is one of the most effective ways to engage, influence and inspire others

Download our free article and learn how you can become a better business storyteller.

Anecdote article image: The vital role of business storytellingSuccessful leaders are game-changers. They can help other people change their minds and actions in ways that convey meaning and significance. This is no easy feat, and requires more than persuasive argument. Leaders can use storytelling to convey values, share lessons or explain a strategic direction. They can use storytelling to forge deeper connections between people, and to inspire them to focus their attention and take action.

Download our free article and learn how to:

  • Develop an awareness of stories;
  • Develop a story- and argument-based speaking style; and
  • Develop and improve your business storytelling.

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Shawn Callahan, Founder & Director, Anecdote

Shawn is the author of the award-winning Putting Stories to Work. He is the founder of Anecdote, one of the world’s leading business storytelling consultancies. Shawn works around the world helping leaders find and tell their stories so their message is clear and memorable. He has had the privilege of assisting Global 1000 companies such as IBM, Shell, Mars and KPMG.