Archive for the ‘Communication’ Category

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An “I’m like you story”

Posted by  Kevin Bishop —March 27, 2012
Filed in Communication

One of the story types we believe you need to be able to tell is the “I’m like you story”. This is a story you tell to build connection to your audience by showing them you are just like them in some way. We find it far easier to build a relationship and a connection […]

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In communicating your strategy what do your projects say?

Posted by  Shawn Callahan —March 23, 2012
Filed in Communication, Strategy

What’s more important, what we say or what we do? I think we all know that our actions reveal what’s really important. Actions speak louder than words and all that. So in the realm of strategy it makes little sense to invest in communicating a strategy if your company’s actions say something else. A company’s […]

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HP’s CEO loses his job for want of a strategic story

Posted by  Shawn Callahan —October 17, 2011
Filed in Communication, Leadership, Strategy

It’s quite possible you’ll lose your job as CEO if you are unable to persuasively communicate your company’s strategy. Léo Apotheker, the recently fired CEO of Hewlett-Packard, has just learned this lesson. Mr Apotheker was appointed CEO of HP in October 2010 less then a year before he was let go. Before HP, Apotheker was […]

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Sorry seems to be the hardest word

Posted by  Kevin Bishop —September 29, 2011
Filed in Communication

Why do airlines find it so hard to say sorry? I have been doing a lot of travel lately, and today is no exception, with flying from my home in Melbourne to Brisbane to run a session on teaching leaders in an IT department to tell their strategic story. Last night in Melbourne was pretty […]

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Different ways to envisage the future

Posted by  Kevin Bishop —July 29, 2011
Filed in Communication, Employee Engagement, Leadership, Strategy

How do you get your people to think about what the future could be, in a way that inspires them and starts to spark action, but also takes into account the simple fact that the future is unpredictable? I was reminded of this challenge, yet again, last week. We were working with a client on […]

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The need to know why

Posted by  Kevin Bishop —July 6, 2011
Filed in Communication

I was reminded, yet again, last week about the power that comes from overtly answering the “why?” question. I was working on a client site when I saw this poster stuck on an external door: The explanation below the main text makes this poster far stronger as an influence tool and more likely to stop […]

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The problem with ‘motivational speakers’

Posted by  Shawn Callahan —June 20, 2011
Filed in Communication, Employee Engagement

So called ‘motivational speakers’ don’t motivate people to change behaviour. Throughout my career I have been involved in organising, planning and developing a huge number of away days, events, conferences and the like. When you start working on ideas for the agenda, more often than not someone will suggest getting a ‘motivational speaker’ along. This […]

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Provide your example before your reasons—introducing PERP

Posted by  Shawn Callahan —May 13, 2011
Filed in Communication

I want to expand a little on Mark’s post and on the communication structure we’re proposing. I hope you don’t mind, but let me start with how the idea emerged. My first real job back in the 1980s was to work for Oracle Systems, the database company. One day my manager asked me to give […]

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Storytelling to make messages stick

Posted by  Mark Schenk —May 13, 2011
Filed in Business storytelling, Communication

I’m reading an advance copy of Andrew O’Keeffe’s new book ‘Hardwired Humans: Successful Leadership Using Human Instincts’. I am looking forward to meeting Dr Jane Goodall when she launches the book on June 6. One of the human instincts, ‘emotion before reason’ tells us that emotions play a huge role in our decision making. We […]

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The essentials of business storytelling – slide share

Posted by  Shawn Callahan —April 17, 2011
Filed in Business storytelling, Communication

The Essentials of Business Storytelling View more presentations from Shawn Callahan

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