Archive for the ‘Communication’ Category

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The power of plain language when communicating strategy

Posted by  Kevin Bishop —August 1, 2012
Filed in Communication, Leadership Posts

Most leaders really struggle to use plain language, especially when it comes to communicating something like strategy. Here at Anecdote we specialise in oral storytelling, and we see this every time we work with a group of leaders in helping them tell their strategic story, or when using stories to build employee engagement or when […]

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Telling Stories Puts Our Brains in Sync

Posted by  Shawn Callahan —May 1, 2012
Filed in Business storytelling, Communication

Greg Stephens, Lauren Silbert and Uri Hasson are Princeton University neuroscientists who in 2010 conducted a series of experiments showing that an audience’s brains light up (imagine they are all in a fMRI machine) the same way as the presenter’s brain when she tells a story. In their words, “Speaker and listener brain activity exhibits […]

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Story triggering – reinforcing beliefs

I did a blog post in February about reconnecting with an old friend of mine, and how she is one of the most gifted storytellers I know. In that post I said I would be sharing some more of her stories, and here is one she shared with me recently. A few years back, I […]

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Some initial thoughts on why we retell stories

Posted by  Shawn Callahan —March 29, 2012
Filed in Business storytelling, Communication

As soon as I walked into our office I wanted to tell Kevin the story Hugh Grant told on Graham Norton’s talk show last night. It was a funny little story; an embarrasing stituation for Hugh in a French train toilet. It made me laugh. And when I told it to Kevin we both laughed […]

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An “I’m like you story”

Posted by  Kevin Bishop —March 27, 2012
Filed in Communication

One of the story types we believe you need to be able to tell is the “I’m like you story”. This is a story you tell to build connection to your audience by showing them you are just like them in some way. We find it far easier to build a relationship and a connection […]

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In communicating your strategy what do your projects say?

Posted by  Shawn Callahan —March 23, 2012
Filed in Communication, Strategy

What’s more important, what we say or what we do? I think we all know that our actions reveal what’s really important. Actions speak louder than words and all that. So in the realm of strategy it makes little sense to invest in communicating a strategy if your company’s actions say something else. A company’s […]

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HP’s CEO loses his job for want of a strategic story

Posted by  Shawn Callahan —October 17, 2011
Filed in Communication, Leadership Posts, Strategy

It’s quite possible you’ll lose your job as CEO if you are unable to persuasively communicate your company’s strategy. Léo Apotheker, the recently fired CEO of Hewlett-Packard, has just learned this lesson. Mr Apotheker was appointed CEO of HP in October 2010 less then a year before he was let go. Before HP, Apotheker was […]

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Sorry seems to be the hardest word

Posted by  Kevin Bishop —September 29, 2011
Filed in Communication

Why do airlines find it so hard to say sorry? I have been doing a lot of travel lately, and today is no exception, with flying from my home in Melbourne to Brisbane to run a session on teaching leaders in an IT department to tell their strategic story. Last night in Melbourne was pretty […]

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Different ways to envisage the future

Posted by  Kevin Bishop —July 29, 2011
Filed in Communication, Employee Engagement, Leadership Posts, Strategy

How do you get your people to think about what the future could be, in a way that inspires them and starts to spark action, but also takes into account the simple fact that the future is unpredictable? I was reminded of this challenge, yet again, last week. We were working with a client on […]

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The need to know why

Posted by  Kevin Bishop —July 6, 2011
Filed in Communication

I was reminded, yet again, last week about the power that comes from overtly answering the “why?” question. I was working on a client site when I saw this poster stuck on an external door: The explanation below the main text makes this poster far stronger as an influence tool and more likely to stop […]

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