Archive for the ‘Communication’ Category

How to connect brand and sales with oral stories to accelerate growth

Posted by  Shawn Callahan —March 19, 2014
Filed in Business storytelling, Communication, Strategy

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …

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Overcoming entrenched views using stories

Posted by  Mark Schenk —January 10, 2014
Filed in Business storytelling, Communication

We’re all rational beings, aren’t we? If I want to convince you of something, surely I just need the necessary facts or a convincing argument? …

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Storytelling for Leaders workshop in Los Angeles

Posted by  Shawn Callahan —January 6, 2014
Filed in Business storytelling, Communication, News

In 92 days we’ll be running Storytelling for Leaders workshop in Los Angeles. I’m looking forward to this week in LA because I’ll have just …

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How to embed company values with systematic stories

What do your organisational values actually mean? Do you have a list of 4, 5, 6 one-word, abstract concepts such as integrity, responsive and agile …

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Writing oral stories

Posted by  Shawn Callahan —May 25, 2013
Filed in Business storytelling, Communication

When you see a poem you know it’s a poem. When you see a screenplay you know it’s a screenplay. Most people, however, have never …

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Family narratives

Posted by  Mark Schenk —March 26, 2013
Filed in Communication, Fun

At Christmas, I was in Melbourne with my two kids. All my family live there and I needed to do what I could to ensure …

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Being just like your audience

Posted by  Kevin Bishop —February 12, 2013
Filed in Communication

We have talked a lot in this blog about the power that comes from showing how you are like your audience for improving the effectiveness …

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Your stories must be plausible

Posted by  Daryl Cook —February 4, 2013
Filed in Communication

One of the things that we tell people in our workshops is that your stories need to be true, particularly in a business context. Your …

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An approach to creating the 2013 you want

Posted by  Kevin Bishop —January 4, 2013
Filed in Communication

The start of a new year is a great time to think about the year ahead. What you want to achieve. What you want to …

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How to respond to misinformation that’s hurting your business

Posted by  Shawn Callahan —October 5, 2012
Filed in Business storytelling, Communication

I like to ask senior executives this simple question: is there a story going around your company that’s causing you pain? I remember asking one …

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