Archive for the ‘Communication’ Category

A simple business storytelling mistake

Posted by  Shawn Callahan —December 9, 2014
Filed in Business storytelling, Communication

The word ‘story’ is vexed in business. Imagine this scene. A senior leader stands in front of his people to give a presentation on the …

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Leadership conducted with passion, teaching and storytelling

Posted by  Christopher Kogler —December 4, 2014
Filed in Business storytelling, Communication

Maestro Benjamin Zander – an amazingly approachable human being My wife, Kate, and I were in Boston, Massachusetts recently visiting our son Sebastian, who’s now attending university …

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Starting with your point doubles your business story recall

Posted by  Shawn Callahan —November 21, 2014
Filed in Business storytelling, Communication

We judge stories we hear at work in three ways. First, is it plausible, did this really happen? Second, is this relevant, can it help …

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An amazing experience and why customer service is really everybody’s job

Posted by  Christopher Kogler —September 9, 2014
Filed in Communication

My wife, Kate, and I decided to take a long weekend this recent US Labor Day holiday and explore New England a bit. The Wadsworth …

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Sustainability Stories – Conundrum and Opportunity

Posted by  Christopher Kogler —July 10, 2014
Filed in Communication

We’ve all read and heard the word sustainability but how many of us can articulate what it means? When I started working in the sustainability …

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How to connect brand and sales with oral stories to accelerate growth

Posted by  Shawn Callahan —March 19, 2014
Filed in Business storytelling, Communication, Strategy

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …

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Overcoming entrenched views using stories

Posted by  Mark Schenk —January 10, 2014
Filed in Business storytelling, Communication

We’re all rational beings, aren’t we? If I want to convince you of something, surely I just need the necessary facts or a convincing argument? …

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Storytelling for Leaders workshop in Los Angeles

Posted by  Shawn Callahan —January 6, 2014
Filed in Business storytelling, Communication, News

In 92 days we’ll be running Storytelling for Leaders workshop in Los Angeles. I’m looking forward to this week in LA because I’ll have just …

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How to embed company values with systematic stories

What do your organisational values actually mean? Do you have a list of 4, 5, 6 one-word, abstract concepts such as integrity, responsive and agile …

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Writing oral stories

Posted by  Shawn Callahan —May 25, 2013
Filed in Business storytelling, Communication

When you see a poem you know it’s a poem. When you see a screenplay you know it’s a screenplay. Most people, however, have never …

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