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Starting with your point doubles your business story recall
We judge stories we hear at work in three ways. First, is it plausible, did this really happen? Second, is this relevant, can it help …
Read MoreAn amazing experience and why customer service is really everybody’s job
My wife, Kate, and I decided to take a long weekend this recent US Labor Day holiday and explore New England a bit. The Wadsworth …
Read MoreSustainability Stories – Conundrum and Opportunity
We’ve all read and heard the word sustainability but how many of us can articulate what it means? When I started working in the sustainability …
Read MoreHow to connect brand and sales with oral stories to accelerate growth
Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …
Read MoreOvercoming entrenched views using stories
We’re all rational beings, aren’t we? If I want to convince you of something, surely I just need the necessary facts or a convincing argument? …
Read MoreStorytelling for Leaders workshop in Los Angeles
In 92 days we’ll be running Storytelling for Leaders workshop in Los Angeles. I’m looking forward to this week in LA because I’ll have just …
Read MoreHow to embed company values with systematic stories
Filed in Business storytelling, Communication, Culture, Employee Engagement
What do your organisational values actually mean? Do you have a list of 4, 5, 6 one-word, abstract concepts such as integrity, responsive and agile …
Read MoreWriting oral stories
When you see a poem you know it’s a poem. When you see a screenplay you know it’s a screenplay. Most people, however, have never …
Read MoreFamily narratives
At Christmas, I was in Melbourne with my two kids. All my family live there and I needed to do what I could to ensure …
Read MoreBeing just like your audience
We have talked a lot in this blog about the power that comes from showing how you are like your audience for improving the effectiveness …
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