Blog

The objective of a number translation is to reframe a number into something decision-makers have personally experienced, something they can feel. In this blog post, Shawn Callahan shares his technique.

If you give your employees guiding principles rather than rules, they will do amazing things. We replay Doug Keeley’s favourite business story of all time.

If you want to change someone’s mind, you need to find a range of stories, not just one. Listen to hear how Charles Darwin formulated and gained support for his theory of evolution.

Your decisions can have unintended consequences, so give them careful consideration. Listen to hear how one man’s decision caused the deaths of millions of people.

Context and emotional state determine success, so when stakes are high, consider simulating the scenario as best you can. Listen to hear how a premier league soccer coach did just that.

Trust those around you; as a leader, you don’t always need to make the final decision. Listen to hear how an actor handles starring in and directing a movie.

When you start something, stick with it until you finish it. Listen to hear how an English mathematician solved the world’s longest-standing maths problem. Shawn …

To build trust, you need to share emotional information. Listen to hear how three studies found a link between oxytocin and behaviour change.

Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.

Mindset has an incredible impact on performance. Listen to hear how George Dantzig solved two famously unsolvable mathematics problems.