Posts Tagged ‘Sales’
217 – The Foundations of Royal Canin – Jean Cathary
In Episode 217 of Anecdotally Speaking, listen to hear an exemplary foundation story and learn how to effectively use foundation stories in the sales process. …
Read More213 – Value is Relative
Episode 213 of Anecdotally Speaking illustrates the impact of product placement and range, giving insight into sales tactics and the impact of identity. In Episode …
Read More210 – There’s a Story Behind Everything
Episode 210 of Anecdotally Speaking gives insight into how salespeople can increase value and customer buy-in through story. In Episode 210 of Anecdotally Speaking, Shawn …
Read More142 – Million-dollar bathroom basin
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Customer service is everything. Listen to hear how one salesperson lost their business a $1.5 million contract.
Read More116 – The client hero story in your sales example
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
It’s time to rethink the case study. Listen to hear how a success story can transform your sales process.
Read MoreSeven ways to win tenders by thinking like a military commander
Like a General in war, you normally don’t have the full picture in a sales engagement. Nonetheless, it’s the salesperson’s responsibility to know what is going on.
Read More094 – Building bridges to thaw the frozen
How can you change the direction of a conversation that is going off track? Listen to hear from storytelling expert and Anecdote Partner, Param Venkat.
Read More089 – Corporate Storytelling—Sales communication with Mike Adams and Paul Ichilcik
Filed in Communication, Corporate Storytelling, Podcast, Selling
The best sellers are the ones who tell stories. Listen to hear Anecdote Principals, Mike Adams and Paul Ichilcik, share their insights on sales communication.
Read More074 – It’s not how good you say you are
What happens when you highlight a colleague’s expertise to a prospect? Listen to hear how a simple tweak in conversation can dramatically change the sale.
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