Posts Tagged ‘Sales’
278 – Selling Steam Trains – James Watt
Discover how James Watt’s brilliant marketing idea transformed the adoption of steam power and how it applies to speaking your customer’s language today. In this …
Read More263 – Chasing Payment, Finding Connection
In Episode 263 of Anecdotally Speaking, hear how a potter turned a late payment request into a meaningful conversation through storytelling. In this episode, Shawn …
Read More235 – Price vs Value: Julius Caesar’s Ransom
How Julius Caesar turned a kidnapping into a power move—and what it teaches us about sales, self-worth, and negotiation. In Episode 235 of Anecdotally Speaking, …
Read More217 – The Foundations of Royal Canin – Jean Cathary
In Episode 217 of Anecdotally Speaking, listen to hear an exemplary foundation story and learn how to effectively use foundation stories in the sales process. …
Read More213 – Value is Relative
Episode 213 of Anecdotally Speaking illustrates the impact of product placement and range, giving insight into sales tactics and the impact of identity. In Episode …
Read More210 – There’s a Story Behind Everything
Episode 210 of Anecdotally Speaking gives insight into how salespeople can increase value and customer buy-in through story. In Episode 210 of Anecdotally Speaking, Shawn …
Read More142 – Million-dollar bathroom basin
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Customer service is everything. Listen to hear how one salesperson lost their business a $1.5 million contract.
Read More116 – The client hero story in your sales example
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
It’s time to rethink the case study. Listen to hear how a success story can transform your sales process.
Read MoreSeven ways to win tenders by thinking like a military commander
Like a General in war, you normally don’t have the full picture in a sales engagement. Nonetheless, it’s the salesperson’s responsibility to know what is going on.
Read More094 – Building bridges to thaw the frozen
How can you change the direction of a conversation that is going off track? Listen to hear from storytelling expert and Anecdote Partner, Param Venkat.
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