Blog

Model the behaviours that will benefit your entire team. Listen to hear how Captain James Cook saved his crew from scurvy.

To build trust, you need to share emotional information. Listen to hear how three studies found a link between oxytocin and behaviour change.

Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.

Pushing ideas and actions on people will only lead to resistance. Listen to hear how Captain James Cook used a pull strategy to save his crew from scurvy.

Don’t wait for someone to come along and solve your problems—step up and make things happen. Listen to hear how a clever Storytelling for Leaders participant used an anecdote from a popular franchise to connect and build rapport. 

When you need to solve a problem or initiate a behaviour change, think beyond the obvious solution—you’ll likely find a more effective one. Listen to hear how a small town in Germany flipped a problematic march on its head.

Having an impact often depends on asking good questions. Listen to hear how the global phenomenon that is Earth Hour was born out of a question.

People tend to do what they have always done, and sometimes without reason. Listen to hear how a grandmother’s necessity became her children’s norm.

Emotion leads to action. Listen to hear a story about how an internal group’s sustainability initiative resulted in behaviour change.

Sometimes when you want people to take action it can be harder expected. Listen to hear how a Yale University experiment exposed why details are important.