Archive for the ‘Business storytelling’ Category
An open letter to Ginni Rometty, CEO of IBM
Dear Ginni, Congratulations on your appointment as IBM’s CEO. I’m looking forward to seeing how the company changes under your wise guidence. I’m writing this …
Read MoreThe whole, complete and detailed story
Recent research quoted in the fantastic Psyblog has shown the benefits of telling ourselves the whole, complete and detailed story, rather than just select bits …
Read MoreMaking the most of story-work
Filed in Business storytelling, Employee Engagement, Strategy
In using story-work to build a brand, engage employees, or for one of its many other purposes, organisations nearly always focus on storytelling. The meme …
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How we judge stories
I found myself watching parliamentary question time today on TV (OK, I was tired. I did yoga for the first time last night). There were …
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Strategic stories – tackling the anti-stories
We have been helping organisations transform their strategies into concrete and memorable narratives for quite a few years now. In every organisation we’ve worked with …
Read MoreAnnouncing ‘Storytelling for Business Leaders’ in Wellington, New Zealand
I am very pleased to announce that I will be running one of our world renowned ‘Storytelling for Business Leaders’ workshops in Wellington, New Zealand …
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