Strategic stories – tackling the anti-stories

Posted by  Mark Schenk —October 19, 2011
Filed in Business storytelling, Strategy

We have been helping organisations transform their Image 4 strategies into concrete and memorable narratives for quite a few years now. In every organisation we’ve worked with – no exceptions – there have been powerful stories already circulating in the organisation that run counter to the new strategy. In most cases, these stories have been strong enough to significantly undermine the extent to which the strategy will be believed and acted on. These anti-stories need to be identified and tackled.

We’ve noticed a few patterns; about the nature of these ‘anti-stories’ and what seems to work in tackling them. Kevin and I have attempted to capture what we have learned about tackling anti-stories in a new article that you can access here

We love to hear about any anti-stories in your organisation and if you tackled them, how did you do it and what happened?

Mark Schenk About  Mark Schenk

Mark works globally with senior leadership teams to improve their ability to communicate clearly and memorably. He has been a Director of Anecdote since 2004 and helped the company grow into one of the world’s leading business storytelling consultancies. Connect with Mark on:

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