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Years
How we judge stories
I found myself watching parliamentary question time today on TV (OK, I was tired. I did yoga for the first time last night). There were …
Read MoreThe dangers of social norms
I saw a TV advert recently that I believe is going to be a complete marketing failure. A campaign that is not going to make …
Read MoreAll Blacks and knitting yarns
I love short stories that say so much. Being a Kiwi, this is an incredibly exciting time for me with the Rugby World Cup currently …
Read MoreNo fun at work – values in action
I heard this story from one of our workshop participants. We were talking about values and how they play out in practice. Their organisation, a …
Read MoreThe power of subtle stories
Sunday mornings is a favourite time of the week for me. I get up early and go walking with my friend Darren Woolley. The conversation …
Read MoreChanging behaviour: loss aversion and the “Anti-charity”
“If, when you think of one, you get a sharp intake of breath and start to feel a steely resolve inside to follow through, it’s …
Read MoreEmployee engagement – good intentions are not enough
My engineering friends would say it like this … good intentions are a necessary but insufficient condition for success. In my working life I have …
Read MoreTrue importance
This story was told the other day by General David Petraeus (The head of all international forces in Afghanistan) just before a press conference illustrating …
Read MoreTheStoryTest–build your skill in spotting stories
We developed TheStoryTest.com to help you build your skill to identify stories. Quite frankly it’s hard to be a good storyteller if you can’t tell …
Read MoreHow Story Collection Won the War
I recently read a fascinating account of how story collection made a real difference in America winning the Second World War (or at least their …
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