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In this podcast we provide some examples of apocryphal stories and we dig into how to tell them, when to use them, and discuss the potential pitfalls.

In this episode, we hear a genuine ‘brand story’ from International Flavours and Fragrances, and talk about the importance of data in storytelling.

This episode of the podcast tells the story of Janusz Kamiemski, who saw an opportunity to chase his dream, followed it, and got a surprise at the end.

This episode of the podcast tells a story about how the smallest action can make a huge difference to those under your leadership.

There are many great stories out there that can be used to make business points. But avoid these overused stories, as they can reduce your credibility.

If you’re discussing how to improve the sales performance of a product and need to illustrate your point, try this story about music and wine sales.

If a member of your team is having trouble getting someone to agree on a topic at work, you could tell them the story outlined in this post.

There are many ways to finish a story. Use these oral storytelling techniques and you might even hear your story being retold, the greatest of compliments.

You miss some really good opportunities to learn from others when you jump to conclusions about what they’re like. Learn to overcome bias with this story.

Everyone has a tale to tell from their holidays, but turning those anecdotes into business stories takes skill. Learn how to do it here: