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Years
017 – All about apocryphal stories
In this podcast we provide some examples of apocryphal stories and we dig into how to tell them, when to use them, and discuss the potential pitfalls.
Read More016 – Tips for strawberry flavour
Filed in Anecdotes, Business storytelling, Insight, Podcast, Strategy
In this episode, we hear a genuine ‘brand story’ from International Flavours and Fragrances, and talk about the importance of data in storytelling.
Read More015 – Empty bunks in tall ships
This episode of the podcast tells the story of Janusz Kamiemski, who saw an opportunity to chase his dream, followed it, and got a surprise at the end.
Read More014 – It ain’t what you do
This episode of the podcast tells a story about how the smallest action can make a huge difference to those under your leadership.
Read MoreDon’t lose your credibility, avoid telling these stories
There are many great stories out there that can be used to make business points. But avoid these overused stories, as they can reduce your credibility.
Read MoreStorytelling tips you can try: the effect music has on purchasing decisions
If you’re discussing how to improve the sales performance of a product and need to illustrate your point, try this story about music and wine sales.
Read MoreStorytelling tips you can try: you can influence people easier when you know their ‘why’
If a member of your team is having trouble getting someone to agree on a topic at work, you could tell them the story outlined in this post.
Read MoreOral storytelling techniques: how to finish your story
There are many ways to finish a story. Use these oral storytelling techniques and you might even hear your story being retold, the greatest of compliments.
Read MoreStorytelling tips you can try: overcome bias to make the most of opportunities
You miss some really good opportunities to learn from others when you jump to conclusions about what they’re like. Learn to overcome bias with this story.
Read MoreHolidays as sources of business stories
Everyone has a tale to tell from their holidays, but turning those anecdotes into business stories takes skill. Learn how to do it here:
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