Blog

Storytelling is how we’ve shared ideas since the start of time. But somewhere along the way, we adopted an overly rational way of conveying information. It’s time to redress the balance.

Before people follow your ideas, they want to know what they mean to you as a leader, why you care. Try exploring one of these three story-based approaches.

The Hero’s Journey is of limited practical use in business. To activate a storytelling culture, we need simple story frameworks supplemented by anecdotes.

Step one in any communications course is to consider the audience. In practice, few people do it in a methodical way. Here’s a simple, practical approach.

As 2020 begins, many leaders will be confidently presenting new strategies and most people will be wearily dismissing them. What key point are they missing?

Meet the latest member of the Anecdote team, Paul Ichilcik, who has worked with some of the biggest companies in the world including Amazon and Microsoft.