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If you give your employees guiding principles rather than rules, they will do amazing things. We replay Doug Keeley’s favourite business story of all time.

Customer service is everything. Listen to hear how one salesperson lost their business a $1.5 million contract.

If you give your employees guiding principles rather than rules, they will do amazing things. Listen to hear special guest Doug Keeley’s favourite business story of all time.

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

Customer experience is the be all and end all. Listen to hear how Bruce Springsteen made a contract with his fans to give them the best show, night after night.

We should be mindful of how our customer service affects not only those in front of us, but also those we haven’t thought of. Learn from Gandhi’s example:

This post contrasts the price driven approach of souvenir-vendors vs storytelling sales techniques applied by a charity shop. The lesson? No story, no sale.

Selling through storytelling is very effective. This article explores the vineyards of the Yarra Valley, where stories are selling wine by the boot-load!

Want to change the culture of your business? Change the stories being told in it. Learn how sharing stories can embed a great customer service culture here.

It has been proven that employee engagement is strongly linked to overall company performance so why do many executives and HR teams struggle to foster it?