Posts Tagged ‘Customer service’

112 – FedEx helicopter story absolutely positively flies

If you give your employees guiding principles rather than rules, they will do amazing things. Listen to hear special guest Doug Keeley’s favourite business story of all time.

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070 – Prof. Christensen gets the job done

Posted by  Anecdote International —August 11, 2020
Filed in Insight, Podcast, Selling

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

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067 – Born to run and still running

Posted by  Anecdote International —July 21, 2020
Filed in Employee Engagement, Fun, Podcast

Customer experience is the be all and end all. Listen to hear how Bruce Springsteen made a contract with his fans to give them the best show, night after night.

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Storytelling tips you can try: Customer service is also about the invisible people

Posted by  Shelley Fenech —September 18, 2017
Filed in Anecdotes, Culture, Insight

We should be mindful of how our customer service affects not only those in front of us, but also those we haven’t thought of. Learn from Gandhi’s example:

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Storytelling sales techniques: no story, no sale

Posted by  Tom Graves —February 17, 2017
Filed in Anecdotes, Selling

This post contrasts the price driven approach of souvenir-vendors vs storytelling sales techniques applied by a charity shop. The lesson? No story, no sale.

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Why your business should be selling through storytelling

Posted by  Lucy Honeywell —January 19, 2017
Filed in Business storytelling, Selling

Selling through storytelling is very effective. This article explores the vineyards of the Yarra Valley, where stories are selling wine by the boot-load!

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Creating a customer service culture through storytelling

Posted by  Shawn Callahan —July 15, 2016
Filed in Business storytelling, Culture

Want to change the culture of your business? Change the stories being told in it. Learn how sharing stories can embed a great customer service culture here.

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For those at the top, fostering engagement is a daily routine

It has been proven that employee engagement is strongly linked to overall company performance so why do many executives and HR teams struggle to foster it?

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Rules are for the guidance of the wise

Posted by  Mark Schenk —November 25, 2009
Filed in Anecdotes, Communication, Leadership Posts

This morning, Shawn and I compared recent airline lounge experiences. Mine went a like this On Monday morning I took my Mum to the airport …

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Embedding customer service stories

Posted by  Shawn Callahan —August 6, 2008
Filed in Anecdotes, Business storytelling

A company that values customer service should be teeming with customer service stories. But what do you do if this is not the case? The …

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