Archive for the ‘Business storytelling’ Category

New Anecdote white paper available: using narrative to align brand and customer service

Posted by  Shawn Callahan —May 23, 2005
Filed in Business storytelling

Narrative techniques can be applied effectively across a wide range of business issues—the more difficult the better. I’ve been recently working on how to use …

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Storytelling versus storysensemaking

Posted by  Shawn Callahan —April 6, 2005
Filed in Business storytelling

It’s interesting how a word affects what we do. Take ‘storytelling’. This is a hot topic in business and marketing today evidenced by the books …

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Beyond bullets

Posted by  Shawn Callahan —March 18, 2005
Filed in Business storytelling

Chris Atkinson has written a book on how to make better presentations using a narrative approach. His blog and website (beyond bullets) brim with practical ideas. …

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Crafting good anecdote circle questions

Posted by  Shawn Callahan —March 14, 2005
Filed in Business storytelling

Successful anecdote circle facilitation hinges on the judicious use of open, story-eliciting questions. I’ve dashed off this short guide on how to create effective questions for …

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Types of organisational narrative

Posted by  Shawn Callahan —March 9, 2005
Filed in Business storytelling

Until recently (yesterday actually) I have differentiated two types of organisational stories: those crafted to persuade an audience—this approach is typified by Steve Denning’s work …

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Character traits

Posted by  Shawn Callahan —March 9, 2005
Filed in Business storytelling

When extracting archetypes from a body of narrative, I have found it useful to give the workshop participants a large list of character traits to …

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Apple anecdotes – stories of the macintosh

Posted by  Shawn Callahan —February 24, 2005
Filed in Business storytelling

If you want to see the power of anecdotes, just check out this site by Andy Hertzfeld. Andy has collected 117 anecdotes that document the …

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Some good quotes in support of narrative in business

Posted by  Shawn Callahan —January 30, 2005
Filed in Business storytelling

If you are building a business case to use narrative techniques in your organisation, here are some great quotes to sprinkle throughout the story you …

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Complexity, Stories, and Knowing

Posted by  Shawn Callahan —January 18, 2005
Filed in Business storytelling

Ken Baskin presented this paper at the 2004 International Workshop on Complexity and Philosophy. I haven’t had a chance to read the paper yet but …

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Corporate narrative is not storytelling

Posted by  Shawn Callahan —January 13, 2005
Filed in Business storytelling

After hearing Dave Snowden describe the importance and application of stories in organisations for the first time, I became extremely excited by the idea and …

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