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Years
Don’t try to change someone’s mind, do this instead
If you want to change someone’s mind about something, facts may not help you. So what do you do if changing minds or culture is important for your business?
Read MoreMaster the art of collecting stories with these resources
How do we collect stories? How do we know which stories to collect, and why? Make collecting stories easy with these easy to use techniques.
Read MoreImprove the effectiveness of what you do with feedback loops and stories
How do we learn in action? How do we improve what we do – particularly when working together with others? Try feedback loops and stories as described here.
Read MoreBeat business jargon by using stories to counter smart-talk
He looks the part; knows all the right business jargon; can quote chapter-and-verse from all the best-known practitioners. But is it all empty ‘smart-talk’?
Read MoreDiscovering your strategy with a business strategy story
Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.
Read MoreThe Value of Stories in Successful Project Delivery
Filed in Business storytelling, Communication, Employee Engagement, Leadership Posts
Stories can be used to keep a project’s purpose front-of-mind, ensuring that it stays true to the original intent. Learn how stories can help in this post.
Read MoreStorytelling sales techniques: no story, no sale
This post contrasts the price driven approach of souvenir-vendors vs storytelling sales techniques applied by a charity shop. The lesson? No story, no sale.
Read MoreHow to use story skills for great causes
Read how Paul Costello uses story skills to counter negative stories and overcome racism in his work with government and non-profit agencies.
Read MoreHow to capture stories using places and props
Where are some of your story-places – where stories gather to tell themselves? What props do you use to get the stories to flow? Find some ideas here.
Read MoreWhy your business should be selling through storytelling
Selling through storytelling is very effective. This article explores the vineyards of the Yarra Valley, where stories are selling wine by the boot-load!
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