We are all looking for better ways to sell. Better ways to build relationships with our clients. Better ways to understand their needs. Better ways to communicate our products and services with impact. We all want to stand out from our competitors. Anecdote’s Storytelling for Sales Program develop’s your story skills to do exactly that. […]

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A particular type of story that gets retold in organisations is the story about when ‘power’ was challenged and the result. We collected the following story from a client about how challenge, or more accurately, a perceived challenge, was handled by their former chief executive: Keith just asked a question during one of John’s Chief […]

As the proud father of two boys aged 4 and 2, I just had to share this story I saw yesterday. I could picture this exact scenario happening with my eldest son. At the grocery store a 4-year-old boy is running around doing superhero moves with a fierce expression and making a bit of a […]

People judge their leaders by how their actions align with their words. And how aligned these two things are then triggers stories that get told, and retold, across the organisation. People are looking to see how the messages they hear from their leaders in corporate communications, presentations, and in the organisation’s espoused values actually align […]

We are all looking for better ways to sell. Better ways to build relationships with our clients. Better ways to understand their needs. Better ways to communicate our products and services with impact. We all want to stand out from our competitors. Anecdote’s Storytelling for Sales Program develop’s your story skills to do exactly that. […]

We have talked a lot in this blog about the power that comes from showing how you are like your audience for improving the effectiveness of your communication. From telling stories that show you are like them (The ‘I’m like you‘ story), to using their words, phrases or idioms. There are a number of ways […]

Just be reading the transcript of Oprah’s interview with disgraced drug cheat, Lance Armstrong and was intrigued by how even he keep using the term ‘story’ and ‘narrative’ throughout the interview. Here are a couple of examples; Armstrong admits he was a “bully” because he tried to “control the narrative”. “The story was so perfect […]

At the end of the day, we are all looking for better ways to sell. This means better ways to build relationships with our clients, to understand their needs and to communicate our products and services with impact. We all want to stand out from our competitors. Anecdote has just launched our Storytelling for Sales […]

I have been doing a lot of thinking lately around the concept of story-triggering. How people’s, especially leaders, actions cause people to retell the story of what happened. Shawn wrote a great whitepaper on the role of story-triggering in story-work, if you want to learn more about the concept. But here is where I need […]