Author Archive
Storytelling for Sales Public workshop in Melbourne – only 2 days to go
We are all looking for better ways to sell. Better ways to build relationships with our clients. Better ways to understand their needs. Better ways …
Read More
Challenging ‘power’ and the stories that triggers
A particular type of story that gets retold in organisations is the story about when ‘power’ was challenged and the result. We collected the following …
Read MoreA little story for a Friday
As the proud father of two boys aged 4 and 2, I just had to share this story I saw yesterday. I could picture this …
Read MoreStory-triggering and behavioural integrity
Filed in Business storytelling, Employee Engagement, Leadership Posts
People judge their leaders by how their actions align with their words. And how aligned these two things are then triggers stories that get told, …
Read MoreStorytelling for Sales – First ever public workshop (Melbourne, 20th March 2013)
We are all looking for better ways to sell. Better ways to build relationships with our clients. Better ways to understand their needs. Better ways …
Read MoreBeing just like your audience
We have talked a lot in this blog about the power that comes from showing how you are like your audience for improving the effectiveness …
Read MoreEven Lance Armstrong is jumping on the ‘story’ bandwagon
Just be reading the transcript of Oprah’s interview with disgraced drug cheat, Lance Armstrong and was intrigued by how even he keep using the term …
Read MoreStorytelling for sales – announcing our latest offering
At the end of the day, we are all looking for better ways to sell. This means better ways to build relationships with our clients, …
Read MoreCalling all you story spotters
I have been doing a lot of thinking lately around the concept of story-triggering. How people’s, especially leaders, actions cause people to retell the story …
Read More