Author Archive
The dangers of social norms
I saw a TV advert recently that I believe is going to be a complete marketing failure. A campaign that is not going to make …
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Announcing ‘Storytelling for Business Leaders’ in Wellington, New Zealand
I am very pleased to announce that I will be running one of our world renowned ‘Storytelling for Business Leaders’ workshops in Wellington, New Zealand …
Read MoreUsing social norms to change behaviour
People are highly sensitive to social norms – information about what other people are doing and what they approve of. You can use the concept …
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Sorry seems to be the hardest word
Why do airlines find it so hard to say sorry? I have been doing a lot of travel lately, and today is no exception, with …
Read MoreInfographic: Storytelling Vs. Corporate Speak
Came across this wonderful infographic on the differences between business storytelling versus corporate speak. Anyone have anything to add?
Read MoreAll Blacks and knitting yarns
I love short stories that say so much. Being a Kiwi, this is an incredibly exciting time for me with the Rugby World Cup currently …
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