Archive for 2015

Why don’t people believe you are telling the truth?

Posted by  Mark Schenk —July 14, 2015
Filed in Business storytelling

If you assert something as a fact less than half of the people listening will believe you. How do you make sure people know you are telling the truth?

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5 simple ways to improve your business stories

Posted by  Shawn Callahan —July 9, 2015
Filed in Business storytelling

Good business storytelling doesn’t have to be difficult or complicated. Here is a handy checklist with 5 easy ways to improve your business stories.

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Assertions are red, stories are blue

Posted by  Mark Schenk —July 7, 2015
Filed in Business storytelling, Communication

There is a big difference between assertions and stories. Most business talk is full of assertions but they are hard to remember. There is a better way.

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Why marketing and sales need to embrace the art of storytelling

Posted by  Raf Stevens —July 2, 2015
Filed in Business storytelling

Marketing and sales remain important engines for business so how can the art of storytelling help with transition to the new business environment?

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Case studies are dead. Long live success stories

How do you make case studies interesting to read, easy to recall and effortless to retell? Anecdote Partner, Indranil Chakraborty, shares tips here:

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How to influence decision makers with stories

Posted by  Shawn Callahan —June 25, 2015
Filed in Business storytelling, Leadership Posts

Most of the decisions experienced leaders make, day in and day out, are intuitive. How can you use stories to influence decision makers? Find out here:

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Leadership, storytelling and the power of connection

Posted by  Raf Stevens —June 19, 2015
Filed in Business storytelling

Storytelling is the oil that makes change processes run smoothly. If you struggle to use the power of stories, this book by Raf Stevens was written for you.

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How to counter half-truths and lies with a better story

Posted by  Shawn Callahan —June 12, 2015
Filed in Business storytelling, Selling

A knee jerk reaction to counter half-truths and lies is to set everyone straight with the facts. This is the worst approach. See why and what to do instead.

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Anecdote launches its new website

Posted by  Shawn Callahan —June 10, 2015
Filed in News

Our new website features our global network of partners and makes it clear we offer an approach to change that is human-centred and narrative based.

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Lessons learned when stories are told

Posted by  Shawn Callahan —June 4, 2015
Filed in Leadership Posts

Valuable business lessons can be learned if time is taken to create a story that can be retold and remembered. Here are a few examples.

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