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Tapping into identity to drive change

Posted by  Kevin Bishop —March 22, 2013
Filed in Communication

James March, Professor of Political Science at Stanford argues that when we make choices, we tend to rely on one of two basic models for decision making: the consequences model or the identity model.(*1) In the consequence model, when we have a decision to make we weigh the costs and benefits and make the choice […]

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Storytelling for Sales Public workshop in Melbourne – only 2 days to go

Posted by  Kevin Bishop —March 18, 2013
Filed in Business storytelling, News

We are all looking for better ways to sell. Better ways to build relationships with our clients. Better ways to understand their needs. Better ways to communicate our products and services with impact. We all want to stand out from our competitors. Anecdote’s Storytelling for Sales Program develop’s your story skills to do exactly that. […]

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Show don’t tell

Posted by  Kevin Bishop —March 15, 2013
Filed in Leadership

Click to see larger version 800×600

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Challenging ‘power’ and the stories that triggers

Posted by  Kevin Bishop —March 8, 2013
Filed in Business storytelling, Leadership

A particular type of story that gets retold in organisations is the story about when ‘power’ was challenged and the result. We collected the following story from a client about how challenge, or more accurately, a perceived challenge, was handled by their former chief executive: Keith just asked a question during one of John’s Chief […]

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A little story for a Friday

Posted by  Kevin Bishop —March 1, 2013
Filed in Fun

As the proud father of two boys aged 4 and 2, I just had to share this story I saw yesterday. I could picture this exact scenario happening with my eldest son. At the grocery store a 4-year-old boy is running around doing superhero moves with a fierce expression and making a bit of a […]

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Story-triggering and behavioural integrity

Posted by  Kevin Bishop —February 27, 2013
Filed in Business storytelling, Employee Engagement, Leadership

People judge their leaders by how their actions align with their words. And how aligned these two things are then triggers stories that get told, and retold, across the organisation. People are looking to see how the messages they hear from their leaders in corporate communications, presentations, and in the organisation’s espoused values actually align […]

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Storytelling for Sales – First ever public workshop (Melbourne, 20th March 2013)

Posted by  Kevin Bishop —February 18, 2013
Filed in Business storytelling, News

We are all looking for better ways to sell. Better ways to build relationships with our clients. Better ways to understand their needs. Better ways to communicate our products and services with impact. We all want to stand out from our competitors. Anecdote’s Storytelling for Sales Program develop’s your story skills to do exactly that. […]

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Being just like your audience

Posted by  Kevin Bishop —February 12, 2013
Filed in Communication

We have talked a lot in this blog about the power that comes from showing how you are like your audience for improving the effectiveness of your communication. From telling stories that show you are like them (The ‘I’m like you‘ story), to using their words, phrases or idioms. There are a number of ways […]

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Even Lance Armstrong is jumping on the ‘story’ bandwagon

Posted by  Kevin Bishop —January 18, 2013
Filed in Business storytelling

Just be reading the transcript of Oprah’s interview with disgraced drug cheat, Lance Armstrong and was intrigued by how even he keep using the term ‘story’ and ‘narrative’ throughout the interview. Here are a couple of examples; Armstrong admits he was a “bully” because he tried to “control the narrative”. “The story was so perfect […]

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Storytelling for sales – announcing our latest offering

Posted by  Kevin Bishop —January 15, 2013
Filed in Business storytelling

At the end of the day, we are all looking for better ways to sell. This means better ways to build relationships with our clients, to understand their needs and to communicate our products and services with impact. We all want to stand out from our competitors. Anecdote has just launched our Storytelling for Sales […]

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