Posts Tagged ‘Customers’
283 – What Data Can’t Tell You – New Coke
In Episode 283 of Anecdotally Speaking, discover how at times data can reveal preferences but not what people truly care about. In Episode 283 of …
Read More278 – Selling Steam Trains – James Watt
Discover how James Watt’s brilliant marketing idea transformed the adoption of steam power and how it applies to speaking your customer’s language today. In this …
Read More182 – Listen to your customer – Anita Roddick
Some of the best ideas will come from your customers. Listen to hear how The Body Shop grew from a side hustle to an international …
Read MoreReplay 112 – FedEx helicopter story absolutely positively flies
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
If you give your employees guiding principles rather than rules, they will do amazing things. We replay Doug Keeley’s favourite business story of all time.
Read More142 – Million-dollar bathroom basin
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Customer service is everything. Listen to hear how one salesperson lost their business a $1.5 million contract.
Read More116 – The client hero story in your sales example
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
It’s time to rethink the case study. Listen to hear how a success story can transform your sales process.
Read More112 – FedEx helicopter story absolutely positively flies
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
If you give your employees guiding principles rather than rules, they will do amazing things. Listen to hear special guest Doug Keeley’s favourite business story of all time.
Read More103 – Cut glass shatters jeweller
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
What you say can have a huge impact on how people perceive you and your organisation. Listen to hear how one CEO got it wrong and cost his company millions.
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