Posts Tagged ‘Change’

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Innovators are a bad choice for change

Posted by  Shawn Callahan —June 22, 2008
Filed in Anecdotes

I’m thoroughly enjoying reading Influencer at the moment and the story of Dr Everett Rogers grabbed my attention. After finishing his PhD his first job was to help Iowa farmers adopt a new strain of corn which promised much higher yields. He spoke to many farmers and couldn’t get a single one to try out […]

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Intervention design – an example

Posted by  Shawn Callahan —May 16, 2006
Filed in Anecdotes

I’m always on the lookout for intervention design examples and I found one last week I think you’ll like. But before I describe it, remember what we mean by an intervention: a discrete action designed to improve the system but you can’t predict exactly how things are going to turn out. It’s not a project […]

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