Blog

Christmas offers a great opportunity to develop the storytelling habit. Shawn Callahan gives you some simple tips to help you get started.

The power of stories helped lead the Richmond Football Club from a horror AFL season in 2016, to a premiership in 2017. Find out why stories worked here:

We’re told we need to know our story—the story of our product, our program, the change we’re making, but no-one is showing us how. Find out at this event.

If you’re discussing how to improve the sales performance of a product and need to illustrate your point, try this story about music and wine sales.

If a member of your team is having trouble getting someone to agree on a topic at work, you could tell them the story outlined in this post.

There are many ways to finish a story. Use these oral storytelling techniques and you might even hear your story being retold, the greatest of compliments.

You miss some really good opportunities to learn from others when you jump to conclusions about what they’re like. Learn to overcome bias with this story.

Problems often occur when we try to solve people issues with the same approaches we use for machines or markets. Here’s how story listening can assist.

Everyone has a tale to tell from their holidays, but turning those anecdotes into business stories takes skill. Learn how to do it here:

We should be mindful of how our customer service affects not only those in front of us, but also those we haven’t thought of. Learn from Gandhi’s example: